Kvadrat Maharam X Local Design
Melbourne, VIC, Australia
The longstanding partnership of Denmark-based Kvadrat and US-based Maharam is founded on a shared philosophy of design innovation and service excellence. Fostering talent from local designers and craftspeople pays homage to a rich heritage of supporting the arts and creative expression and for DENFAIR 2017 the textile brand is teaming up with Australian design hub Local Design for an entrance feature with a difference.
Conceived by founder, designer and stylist Emma Elizabeth, the creative collaboration will fuse scenography, design and fashion to present unique colour and texture edits from the Kvadrat Maharam collection. Stylised narratives will be created as ‘designer’ vignettes to bring depth and transparency to the overall installation, which will contain hero designer furniture pieces by Tom Fereday, Tom Skeehan and Dowel Jones. To complete creative engagement with the product, Emma Elizabeth will construct an “outfit” for each designer along with a uniform moment for the concierge as a physical extension to the set.