The Design Coach: Rowan Lodge: AESOP: Retail Design
07 September, 2018
Fitzroy, VIC, Australia
About
The Design Coach presents a two hour class investigating the considered design approach of AESOP as discussed by Rowan Lodge.
About The Event
In this exclusive Masterclass, you will gain insights into the way that Aesop weave themselves quietly into the fabric of the place that they inhabit, rather than impose a discordant presence born of pretense and ego.
Aesop have created a portfolio of unique designs across the globe. This Masterclass is a rare and special opportunity to glimpse into the creative process of the team responsible for these considered and remarkable retail designs.
Together we will investigate the following key strategies that set Aesop apart from their competitors:
Responding to the local environment and culture
Creating an interior that is sympathetic to the existing architecture of the building
Curating a cohesive team of creative and capable professionals
Managing the existing constraints of a site, the budget and time frames
Producing individual designs whilst maintaining brand identity
About The Speaker
As the Head of Retail Design and Development for Aesop, Rowan Lodge carries the responsibility of sourcing new sites and meticulously curating the design teams to cohesively transform each new concept store for this lauded and applauded wellness industry luminary. An interior designer by trade, Rowan has an acute eye for detail, and an innate ability to bring the right people together to simultaneously compliment the brand and drive it into the future.
Find out more about Rowan here.
Date and Time: Friday 14th September, 2018, 6:00 pm – 8:00 pm AEST
Location: Aesop Head Office, 25 Smith St, Fitzroy VIC 3065, Australia
Cost: $250 – 40% of ticket sales go to the African Kids Reading Room in Fitzroy.
Register for this even here.
