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In Focus: Fomu
Fomu has unveiled a reimagined brand identity alongside its 2024 collection, marking a transformative period of reflection and creativity for the design studio.
Relocating to Tasmania and welcoming their daughter offered Fomu founders Gabrielle Beswick and Andrew Beveridge a moment to pause, rethink and explore fresh directions. Designing their bushland home by the sea became a creative catalyst, inspiring new ideas not only for their living space but also for their branding and furniture collection.
Partnering with stylist Jessica Lillico and photographer Sean Fennessy, Fomu envisioned an atelier-inspired aesthetic that celebrates both authenticity and craftsmanship. This evolution places greater emphasis on storytelling, highlighting the thoughtful details, care and attention that define each of the studio’s pieces.
While the brand has evolved, Fomu remains committed to blending form and function, creating furniture that is both timeless and practical. Through this evolution, Fomu aims to deepen connections within the design community, fostering collaborations with architects and interior designers who share their creative vision. The range continues to enrich residential and commercial spaces, reflecting the studio’s belief in the enduring power of thoughtful design to shape how we live, work and connect.
This renewed vision also extends into Fomu’s 2024 collection, which introduces 10 new pieces across three distinct ranges. Exploring innovative materials and forms, the collection pushes creative boundaries while staying true to the studio’s principle of merging art with design.
The Noun lounge chair stands out as a centrepiece. Crafted from American oak and sustainable upholstery, it reflects Fomu’s focus on comfort and functionality. Its wide arms offer practical comfort, making it a versatile addition to any space. The signature Frame collection has evolved further with the addition of American oak, bringing additional warmth to its clean architectural lines. New pieces such as the Frame chair II and Frame stool II balance formal elegance with everyday usability.
The Art collection introduces sleek stainless-steel frames paired with refined upholstery, offering a bold, contemporary aesthetic for dining areas. Stand-out pieces like the Art dining chair and bar stool deliver sculptural sophistication while maintaining exceptional comfort. With the studio’s production based in Australia, Fomu ensures meticulous quality control, reduced lead times and a commitment to supporting local craftsmanship.
