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Our audience is a genuine cross-section of the design community. Encompassing both design-lovers and industry professionals, The Local Project offers a rare opportunity to engage with all sectors of the market.
Design Lovers
Half of our audience can be classified as ‘design-lovers’ – those who do not work in a design profession but who are interested in and curious about design. They’re engaged and passionate, typically of high education and income. They understand the meaning of good design and value it in their lives.
Design Professionals
Professionals in the design and construction industry make up the other half of our audience. Architects, interior designers, industrial designers, stylists, builders, trades, artists and photographers are all drawn to The Local Project for the consistently high quality content and rely on our platforms to be informed about industry news.
Statistics
The Local Project celebrates honest and human-centred design to a inspired community.
As of November 2023, there are a total of
The Local Project Accumulative Community Members
205,000+
1,408,000+
116,800+
5,750,000+
135,000+
7,500+
5,200,000+
1,210,400+
Source: Google Analytics, Instagram, Pinterest, 2020 Subscriber Survey
Advertising with us
Project Sourcing and Imagery Content Creation
Product Collections and Features
Video Production and Campaigns
Event Promotion and Coverage
The Local Marketplace
Designers, Firms and Studio Profiles
Banner and E-mail Advertising
Tailored Native Content
Magazine Advertising and Advertorials
Brands We've worked with
Testimonials
“Working with The Local Project has been both an effortless and enjoyable process. There has been such a broad reach to targeted and preferred client groups through the exposure gained from digital, print and video production. The recognition of our project has also been quite overwhelming.”
Nick Lukas
“After my project, Gordon’s Bay House, was featured on The Local Project across its channels, the client (my brother in law, an investment banker) received an incredible amount of feedback from within his network, friends and fellow finance professionals, who seem to make up a large part of The Local Project audience.”
Davina Bester
“The Local Project provides an attention to detail and understanding of our brand strategy that has made all of our video content produced with them a success. They always deliver a level of production that encourages current and new clients to reach out for new project opportunities.”
Phil Brenton
“DuoBuilt’s work with The Local Project has been an important step in elevating the position of my business in the highly competitive luxury building industry. Working with The Local Project across print and digital has helped to forge a crucial gateway to more clients, as well as collaborations with industry leading design professionals.”
Jess Nardella
“The Local Project provides my clients with a powerful opportunity to elevate the experience of their spaces, process and values. Throughout their platforms, we have access to a large but well qualified community of potential clients, collaborators and advocates – it is second to none in its space for its effectiveness in supporting our clients strategic goals for growth and meaningful recognition.”
Elle McCarthy
“Since The Local Project featured our company across their digital channels, I’ve seen a flood of direct inquiries that I can trace back to engagement with or exposure to our Profile.”