PH Digital head office
Studio 11:11 has transformed a vast industrial space in central Auckland into a welcoming, cocoon-like workplace.
While boasting ample natural light, high ceilings and a generous footprint, warehouses often feel impersonal and detached from their surroundings. Studio 11:11’s challenge was to overcome these characteristics and create an intimate workspace for digital marketing agency PH Digital.
The head office is grounded in a careful balance of soft tones, warm hues and tactile finishes paired with bold statement pieces, instantly imbuing a sense of calm. The cosy, cave-like entry with dim lighting sits in stark contrast to the expansive, light-filled office beyond. Further in, an open-plan layout creates a feeling of connection and collaboration, while carefully designed auxiliary areas allow for moments of quiet and retreat. These spaces include a kitchen and bar area, boardroom, meeting rooms and two small pods for private calls.
Much like the open spaces, which are dominated by a neutral colour palette and minimalist feel, the boardroom features soft shades with an integrated bar and custom-built TV cabinet. With darker hues and stone finishes, the kitchen and bar are more luxe and refined. This inviting zone almost feels like a hospitality venue, making it an ideal place to host events, fulfilling an integral part of the brief.
Each space is unified by a considered material palette. The blend of materials and finishes harks back to the building’s industrial past while adding warmth. Galvanised sheet steel, textured paint, poured in-situ basalt slabs and textured glass pivot doors are complemented by softer elements, like plush couches and a raw wool wall-hanging, which also offers acoustic buffering. Every object – whether it’s an artwork or a plant – has its place, resulting in a comfortable office that encourages creative thinking and teamwork.
With this project, Studio 11:11 has achieved several striking balances: between industrial and warmth, collaboration and deep focus, work and play, raw and elegant. It has created an understated yet carefully considered office that feels grounded in the innovation-led identity of PH Digital.
Interior design by Studio 11:11. Build by Casa Construct. Furniture by Tim Webber. Artwork by Jamie Te HeuHeu, Hugo Koha Lindsay and Raukura Turei.
