Éthos
There is something almost radical about a hair clinic that resists the usual visual cues of its industry.
Biasol Studio’s latest project, Éthos on Bay Street in Brighton, Victoria, occupies a heritage-brick shopfront, its interior unfolding as something closer to a considered residence than a clinical space.
The Melbourne-based multidisciplinary studio, founded by Jean-Pierre Biasol, is known for interiors that engage emotionally as much as spatially. Here, that sensibility finds a fitting brief. Trichology, the science of hair and scalp health, sits at the intersection of medicine and personal ritual, and Biasol responds with a space that takes both seriously. Delivering everything from interior design and styling to naming, branding and signage, the studio shapes the experience of Éthos from the street inward.
“We approached the interior as a sequence of gentle thresholds, each moment crafted to slow the pace, deepen presence and elevate the ritual of care.”
The interior draws from mid-century modernism without submitting to it entirely. Walnut timber grounds the floor and wraps the coffered ceilings, while Bauwerk Colour’s mineral-washed plaster brings a handmade, earthy quality to the walls. Deep russet tones settle in the lounge area, making it feel less like a waiting room than an antechamber. “We approached the interior as a sequence of gentle thresholds, each moment crafted to slow the pace, deepen presence and elevate the ritual of care,” Biasol says.
The centrepiece is a reception counter composed of transparent glass bricks set against brushed Baccaro stone from Artedomus. Light refracts through the brickwork, giving the counter a presence that feels both structural and symbolic. “The glass bricks act as a layer of transparent honesty, an architectural gesture that mirrors the treatments and products they offer.”
The journey from reception to treatment is marked by a straight arch, the coffered walnut ceiling above drawing customers inward. Movement here is deliberate and almost ceremonial, shifting the experience from arrival to ritual. At the entrance, sheer curtains diffuse incoming light, while Volker Haug Studio wall sconces and Flos lamps anchor the residential mood after dark.
Furnishings by BD Barcelona Design, Herman Miller’s Eames turned stool and a Knoll chair sit alongside a custom Biasol rug, each piece chosen for its ability to blend into the overall design. Casa Graziano’s joinery and Polytec’s Florentine Walnut laminate in a Woodmatt finish carry the material palette through with consistency. That discipline, knowing what not to add and when to let a surface simply breathe, is perhaps the studio’s sharpest skill here. Biasol Studio describes the space as one shaped not only to restore, but to transform. With Éthos, that ambition has more than landed.
