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With its new Āhuru range of plush carpets, Bremworth demonstrates how high-quality fibres, considered creativity and handcrafted skill combine for a distinctive result.
A home should feel like a comforting embrace, and careful consideration of architectural materials is imperative to achieve this. No-one knows this better than Bremworth, whose wool carpets and rugs have long been used to create comforting texture underfoot. The softness and tactility of wool, paired with its durability and easy care, makes it unmatched as a material. “It’s nature’s miracle fibre,” says Bremworth product consultant Lily Ng.
A heritage brand, Bremworth showcases its contemporary design credentials in its latest product range, Āhuru, created in collaboration with four of New Zealand’s leading designers. Āhuru means warm and cosy, and the collection is first and foremost a tactile delight – a soft plush pile with a velvety, luxurious look.
In creating Āhuru, the designers were inspired by the dramatic landscapes of Aotearoa New Zealand. Nature has long been a primary port of call for designers seeking inspiration – the inherent harmony of colour, texture, light and shadow found in our most beautiful natural settings provides a bottomless wellspring of inspiration for creatives and curators of beauty.
Kāmahi draws its earthy mushroom hue from the mauve-tinted tones of the kamahi tree trunk, delivering a neutral that has both warmth and complexity.
With the Āhuru colourways, the designers sought inspiration across the country, from majestic mountains and hushed forests to Aotearoa’s native wildlife and vibrant flora. Earthy tones dominate the Āhuru palette. Kiokio, by Liv Patience and Toni Brandso of Material Creative, is inspired by the pinky-brown colours of the native kiokio fern. Toasty warm and cocooning, it channels the inimitable tranquillity of the New Zealand bush. Kāmahi by Emma Hayes of Emma Hayes Textiles draws its earthy mushroom hue from the mauve-tinted tones of the kamahi tree trunk, delivering a neutral that has both warmth and complexity. Ruru is inspired by the grey-brown plumage of the enchanting little owl of the same name.
Moss, designed by Ng, explores the potential of green as a neutral. A deep and complex shade of muted brown-green, Moss is inspired by the spongy forest floor and evokes the same calming feeling as walking barefoot through an Aotearoa forest.
A more subtle shade of green is explored in Koromiko, by Kristen Basra of Spatial Studio, drawing inspiration from dried flora, including the koromiko plant, used in rongoā – traditional Māori medicine. Subtle and sophisticated, with a changeability that makes it appear grey in some lights and slightly green in others, Koromiko is a serene base for a soft palette of calming materials. At the lightest end of the spectrum is Toka Ma by Annique Heesen of Gezellig Interiors.
Meaning white rock, Toka Ma features an earthy ecru shade reflective of the ancient stones and monolithic rock formations around the coastal region of Glenburn. The pale hue is ideal for making the proportions of a space feel more generous, yet still intimate and comforting. Warmer in tone yet still light, Kākaho refers to the flower stalks of toetoe, the ubiquitous New Zealand native tussock grass with creamy flower plumes like swishing horse tails.
The contemporary new collection, like everything Bremworth creates, is a celebration of the inherent beauty of wool and nature.
