Woven Reinterpretation – FORMA by Pampa and We Are Triibe

Words by Sara Jacob
Designer Pampa
Images Courtesy of Pampa and We Are Triibe

Guided by a passion for the art of living, Pampa and We Are Triibe collaborate to launch FORMA, a collection of rugs aimed to ground spaces in an irresistible warmth. FORMA sees the artisans of Pampa skilfully apply traditional weaving techniques to new designs, producing a tactile and aesthetically versatile product.

Pampa is driven by a desire to protect the woven heritage of rural and remote Argentina, as well as reverence for the details of the everyday. Working with talented Argentinean artisans, the company oversees sustainable textile outcomes imbued with a sense of craft and care. Working in collaboration with interior design studio We Are Triibe – a multi-platform design brand that values reinvention and innovation to craft bespoke spaces and products – Pampa has created FORMA, a thoughtfully layered and immersive product, both innately sincere and refreshingly novel.

Spanish for ‘form’, FORMA encapsulates woven interplays of light and earthy tones, combined with soft-edged geometric patterns.

The collaboration represents the harmonic reflection of mutually held values. “[We Are Triibe] have a deep appreciation for colour and, like us, they believe in using colour to bring joy and life to a space,” explains Victoria Aguirre, Co-Founder and Creative Director of Pampa. Whilst the companies share an affinity with earthy tones – drawn to the inherent flexibility of the palette – their working relationship also benefits from their unique brand identities. Pampa provides the collection with substantial narrative, steeped in admiration for heritage and craftmanship, whilst We Are Triibe contributes to the bravery of reimagination, allowing the Pampa brand to be nudged into exciting, uncharted territory. “What we really wanted to do was work with the weavers to create contemporary and classic design, which were an exploration into new patterns,” explains Jessica D’Abadie, Co-Founder of We Are Triibe.

Within the collection, imperfect squares and rectangles are brought to life through two colour compositions – Burgundy-Natural Brown, and Camel-Bone. Available in both in-stock and made-to order sizes, FORMA is an expression of design adaptability and, despite its original design, continues the traditional Argentinean weaving process. The fleece of a sheep or llama is selected, washed and hand-spun, then re-spun into a functional two-threaded string. The material is hand-dyed to create effortlessly nuanced tones. The yarn is then woven in wooden looms – often shared by the local weaving community – and, as the weeks pass, a rug gradually takes shape.

Within the collection, imperfect squares and rectangles are brought to life through two colour compositions – Burgundy-Natural Brown, and Camel-Bone.

Spanish for ‘form’, FORMA encapsulates woven interplays of light and earthy tones, combined with soft-edged geometric patterns. Burgundy-Natural Brown is an emotive composition, drawing upon subtly contrasting dark tones to gently blur the pattern. Well-placed in an evening aesthetic, the rug enhances the moody atmosphere with its soulful character; its composition could also be used to juxtapose a light-filled courtyard, establishing a sense of intimacy across the threshold of the interior space. In contrast, Camel-Bone encompasses the feeling of everyday warmth. A light-coloured composition with strong variance between its two tones, Camel-Bone creates a sense of unimposing visual dynamism, adding depth to a space without overwhelming surrounding decorative features.

FORMA melds interior design and craftsmanship with unparalleled success. By joining forces, Pampa and We Are Triibe respectfully reinvigorate a heritage art, producing a product that pays homage to the past in the style of the present.