A Generous Environment – Handpicked Wines by Platform by DesignOffice

Catering to a refined palate, Handpicked Wines Cellar Door Melbourne pairs an elevated beverage with a well-lit timber interior. Having triumphed in its work on the Sydney cellar door, Platform by DesignOffice now turns its hand to the elegant flagship.

Neighboured by high-end stores such as Mulberry and Georg Jensen in the 80 Collins precinct, the Melbourne Handpicked Wines Cellar Door forms its own expression of luxury. Showcasing over 50 wines in addition to a large premium cheese and charcuterie selection, the store provides a generous environment for wine tasting, dining, private or corporate events and retail activity.

Neighboured by high-end stores such as Mulberry and Georg Jensen in the 80 Collins precinct, the Melbourne Handpicked Wines Cellar Door forms its own expression of luxury.

Upon approach, the dark grey of the angular facade gives way to a warm-toned interior, consisting of two levels and a mezzanine. While the ground floor possesses a lively character, uplifted by contemporary tasting ‘pods’, educational facilities and a dining area, the upper floor offers a more subdued atmosphere befitting its traditional wine bar amenity. Moving to the mezzanine, an impressive double-height space forms the contours of the ‘experience room’, used for private or corporate gatherings.

Throughout, bespoke details allow for a relaxing guest experience. A custom refrigerator and chilled storage system together enable a seamless charcuterie service while specially selected joinery enhances the product display. Visitors can find subtle allusions to the vineyards in the diverse applications of timber.

While the ground floor possesses a lively character, uplifted by contemporary tasting ‘pods’, educational facilities and a dining area, the upper floor offers a more subdued atmosphere befitting its traditional wine bar amenity.

Though the material palette is robust and long-wearing, it is also highly textural and softens the visual aspects of the space. Overhead lighting gently illuminates the grain of the timber and the shine of metal insertions, establishing a feeling of intimacy within the spacious flagship.

Allowing atmosphere to influence taste, Platform by DesignOffice creates a sophisticated hub that perfectly complements wine, be it dry, light, full-bodied or fruity. Surpassing a singular function, the flagship effortlessly combines individual, multisensory experiences, enticing customers into Melbourne’s premier precinct.