![Book Flatlay Cover Front Transparent Trio[1]](https://d31dpzy4bseog7.cloudfront.net/media/2024/06/07080212/Book_Flatlay_Cover_Front_Transparent_Trio1.png)
Finnish company Hetkinen creates natural cosmetics and lifestyle items from its base in the coastal city of Turku.
Founded in 2018, the company imbues inspiration from the Finnish forests and trees, which includes everything from body butter, hand and lip balms, soap, handwash and oils to diffusers and candles. The design approach is careful and minimalist – made in harmony with nature.
The brand’s mission is to bring people closer to the natural world with high-quality and innovative products. Manufactured in Finland, Hetkinen’s range is sold in more than 40 countries – it’s available in Australia exclusively through Oliver Thom – and the company is going from strength to strength.
Hetkinen believes that living in tune with nature is one of the greatest commitments we can make as humans. “Soft moss under your feet, the calm forest at dusk, the vast skies at night and the smell of heartwood are all inspirations,” says a Hetkinen spokesperson. The brand urges customers to let go of the unnecessary, reinvent rituals and embrace simplicity.
“We love the forest and its trees, and it is the biggest inspiration when we create our products. Our philosophy is to bring the people who use these products closer to nature in their busy everyday lives,” says the spokesperson. “We respect the wisdom of the wilderness and the health benefits it can offer us. The knowledge of healing properties of different trees helps us create balanced mixtures for natural skin care.”
In designing its range, Hetkinen starts with pure and minimal ingredients, always bearing in mind the safety of the product both for the user and nature. All products are vegan, made from 100 per cent natural ingredients and do not contain any artificial fragrances or additives.
