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Jellis Craig: The Next Frontier of High-End Developments
In the competitive landscape of real estate, choosing the right collaborators can make or break a project. This is where Jellis Craig stands apart, offering guidance from conception to completion.
With a wealth of experience and an intimate understanding of the market, Jellis Craig’s projects team are often the first call for builders, developers, architects and designers aiming to create stand-out residential developments. “Our unique position at the forefront of buyer trends allows us to provide developers with targeted advice that resonates with their market,” says Stephen Bowtell, director of project sales at Jellis Craig Stonnington. “We’re not just about selling homes: we’re about ensuring every aspect of the development meets the evolving needs and desires of today’s buyers.”
This hands-on involvement is evident in projects like Sculpt in Hawthorn, Melbourne, where Jellis Craig’s projects team recommended the extensive use of glazing to flood the residences with natural light. This decision wasn’t only about aesthetics but was a strategic move to meet the demand for bright, open spaces that enhance quality of life. The abundant natural light also accentuates the homes’ architectural features, making them more appealing to potential buyers and setting them apart in the market.
“Developers appreciate that we can provide insight into what to focus on when it comes to design and construction, so that they are capitalising on what the buyer market will most appreciate,” says Bowtell. Similarly, at Parc in Doncaster, also in Melbourne, Jellis Craig’s insights led to the inclusion of private pools and three dual-occupancy typologies. These features not only appeal to the family buyer but also enhance the ease of living, another key factor driving purchase decisions today. By encouraging developers to move away from traditional townhouse designs, the agency ensured that each home offered more autonomy and space, key aspects that modern buyers increasingly prioritise.
Parc highlights how Jellis Craig’s influence can transform standard developments into market-leading properties. The company’s approach is rooted in a deep understanding of what buyers are looking for – natural light, ease of living and a sense of community are just a few of the priorities shaping today’s residential projects. This understanding is backed by rigorous research. By reading, watching and listening to local and international market dynamics, as well as speaking with industry experts, past purchasers, developers and architects, Jellis Craig gathers invaluable insights.
“Every week, our agents are speaking with hundreds of purchasers who are interested in buying off-the-plan,” says Bowtell. “This gives us a unique vantage point where we can see what is working and what isn’t working across dozens of projects. Consequently, we can provide specific insights to developers, builders, architects and designers that will help them deliver a quality outcome that meets the market’s needs.”
In addition to qualitative research, Jellis Craig employs quantitative methods to stay ahead of market trends. Its partners conduct buyer surveys and the team regularly collates data from thousands of buyer notes across multiple projects to identify trends. This comprehensive approach ensures that when Jellis Craig meets with developers and builders, it brings actionable insights that are both data driven and deeply informed by market realities.
In a market where details matter, Jellis Craig’s ability to provide actionable insights from the outset positions it as the ideal partner for developers looking to deliver projects that exceed buyer expectations.
