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More Than a Brand – Living Edge Welcomes Magis
Living Edge proudly welcomes the playfully energetic designs of Italian furniture brand Magis to its extensive portfolio of furniture, lighting and homewares. A leader in sustainably produced furniture, the timely addition of Magis represents the latest chapter in Living Edge’s inspired expansion across all facets of design.
Born in the humble surrounds of north-east Italy, Magis was founded in 1976 by local entrepreneur Eugenio Perazza, a man with big dreams, fiery passion and the vision to strive for more. It’s fitting, therefore, that the word ‘magis’ quite literally translates to ‘more’ in English, a rallying cry from which the company’s drive for experimentation began to take shape. A family business to this day, Magis maintains a strong connection to its Italian origins, adopting a design ethos that focuses on local craftmanship, materiality and an inherent belief in the power of creativity through industrial experimentation.
“The company’s vibrant spirit of authentic and memorable design and passion for long-lasting craftsmanship and sustainable industrial processes resonates strongly with us at Living Edge.”
“Magis’s experimental and eclectic vision is a welcome addition to the Living Edge family. We’re thrilled to invite people into Magis’s unique world of colour and endless creativity,” says Aidan Mawhinney, CEO at Living Edge. “The company’s vibrant spirit of authentic and memorable design and passion for long-lasting craftsmanship and sustainable industrial processes resonates strongly with us at Living Edge.”
Magis’s unwavering support of young and emerging design talent has helped to develop a portfolio of indoor-outdoor furniture that redefines the traditional horizons of design. Now-iconic industrial products such as the revolutionary Air-Chair by Jaspar Morrison – the world’s first single-shell chair produced using air-moulding technology – and the Chair_One by Konstantin Grcic stand as testament to the company’s commitment to innovation through experimentation. The unique sense of playfulness that is embedded in every facet of the brand is perhaps most evident in the Magis Me-Too children’s collection. The range of children’s furniture also represents Living Edge’s first foray into this youthful area of product distribution, promising to be a collection loved by children and adults alike.
“We believe Magis offers Living Edge a complementary collection of products and are very much looking forward to a fruitful and long-lasting co-operation.”
Guided by the past whilst remaining cognisant of the future, Magis consistently adapts to ensure that the company maintains modern sustainability standards. Its commitment to best environmental practice can be observed in the operations, production and design side of the business, with product durability and material sustainability increasingly emphasised. Of the numerous expressions of sustainable design produced by Magis, standouts include Bell by Konstantin Grcic, a chair produced from recycled polypropylene sourced from production waste, as well as Costume by Stefan Diez, a sofa made from recycled polyethylene that introduces a redefined concept of relaxation.
“We are very excited about working together with Living Edge in Australia and to join their portfolio of brands,” says Alberto Perazza, CEO of Magis. “Like Living Edge, we share the same value and belief in authored design. We believe Magis offers Living Edge a complementary collection of products and are very much looking forward to a fruitful and long-lasting co-operation.”
From humble origins to global prominence, and with a design language ingrained in creativity and playfulness, Magis has captivated the design community for more than four decades. Now available in Australia through Living Edge, this unique brand proves that great design is more than what simply meets the eye.
