Timeless and Contemporary - McMullin & co. Unveils Its New Simətrē Collection and Immersive Showroom

In the world of design, simplicity, sustainability and authenticity reign supreme. McMullin & co., founded by Alice McMullin, embodies these qualities with a vision that transcends the unpredictable ebbs and flows of trends. With the introduction of its new Simətrē furniture and homewares range, McMullin & co. continues to redefine design whilst offering a captivating showroom experience for its clients.

Alice’s passion for creating harmonious spaces led to the establishment of McMullin & co. in 2018. The brand’s ethos revolves around simple, considered and sustainable design, eschewing mass production in favour of individuality. McMullin & co. ensures that each piece withstands the test of time, inviting an appreciation for the serenity and tranquillity found in every moment. It is a celebration of enduring beauty, where craftsmanship takes centrestage, offering a timeless charm that becomes an integral part of any space.

With Simətrē, McMullin & co. embraces the captivating interplay of shape, form and texture in their living spaces, elevating them to new heights of sophistication.

The latest collection, Simətrē, is a testament to McMullin & co.’s unwavering dedication to artistic exploration. With eccentric geometric shapes and the allure of asymmetry, the collection represents a bold new design direction whilst staying true to the brand’s organic simplicity. At its core, the collection showcases the Etta Sofa, a captivating masterpiece upholstered in the much-loved Dune fabric. This sofa effortlessly exudes classic elegance and seamlessly blends into a multitude of interiors. The Earl range further enhances the offering with whimsical angular proportions and a familiar teak finish, celebrating the beauty of human connection and refined romance. The new design narrative continues with Wyatt, a range that captures attention with its unique angular cut-outs that create a harmonious marriage between organic form and modern design. With Simətrē, McMullin & co. embraces the captivating interplay of shape, form and texture in living spaces, elevating itself to new heights of sophistication.

Nestled in Marrickville’s urban landscape, McMullin & co.’s showroom provides an immersive experience where online and physical presences seamlessly converge. This inviting space fosters a sense of community, allowing customers to meet the team, experience the brand’s products firsthand and delve into the inspirations behind its designs. The showroom effortlessly blends industrial charm with McMullin & co.’s minimalist aesthetic. Retaining exposed beams and concrete floors, the showroom design showcases curated scenes crafted by the brand’s interior specialists. These scenes offer tangible inspiration for visitors, demonstrating the versatility of McMullin & co.’s pieces in various settings. The location serves as a testament to the brand’s mission of striking a balance between modern simplicity and uncompromising detail.

McMullin & co. stands as a beacon of exceptional design, elevating the concept of contemporary living through its unwavering commitment to simplicity, sustainability and authenticity. With its Simətrē range and captivating showroom space, the brand invites design enthusiasts to explore and experience its remarkable craftsmanship and timeless elegance.