Boundless Luxury – Mobilia Partners with Poltrona Frau

Words by Olivia Hides
Imagery Courtesy of Mobilia

Australian furniture and design company Mobilia has become the exclusive Australian distributor of Poltrona Frau. Founded in 1912 by Renzo Frau, Poltrona Frau crafts authentic and high-quality ‘Made in Italy’ furniture with the patented Pelle Frau leather.

Renowned for elegance and sophistication, durability and value, Poltrona Frau is driven to create innovative forms, techniques and styles. “What sets Poltrona Frau apart is the beauty of its craftsmanship, immense attention to detail and also its presence as a brand,” says Mobilia Founder Salvatore Fazzari. “The pieces are not only objects of beauty; they also tell a story of quality and history.”

Renowned for elegance and sophistication, durability and value, the company is driven to create innovative forms, techniques and styles.

Producing 95 per cent of its extensive collection by hand, Poltrona Frau is an unmatched world leader in leather upholstery. Mobilia first started working with Poltrona Frau in 2018 and, since then, has continued to build a strong following for the brand within the Australian design community. “We are looking forward to showcasing some of Poltrona Frau’s historic pieces alongside new collections and colours that are yet to be shown in Australia,” Salvatore says.

Valuing collaboration and experimentation, Poltrona Frau has joined forces with a number of prominent designers within the furniture industry to create a vast selection of modern classics. Additionally, Poltrona Frau’s reach spans an array of sectors outside of furniture production, as the company’s Custom Interiors Department has produced interiors for yachts, trains, helicopters and airplanes. Poltrona Frau’s leather has also been used within luxury car interiors, including brands Ferrari, Porsche, Land Rover and Maserati.

Poltrona Frau is exclusively available within Australia through Mobilia and will have a dedicated space in Mobilia’s new Melbourne showroom, which is set to be complete by the end of the year.

As part of Milan Design Week, Poltrona Frau has also launched its Boundless Living Outdoor Collections. The concept focuses on ‘boundless living’, with outdoor spaces as an extension of interiors, blurring the lines between indoors and outdoors. “Poltrona Frau delivers a type of luxury that cannot be limited in any way,” explains Poltrona Frau CEO, Nicola Coropulis. “Hence our interpretation of Boundless Living, which is not just about functional borderless living – between outside and inside, between the public and private sphere, between residential and contract – but about interpreting space in a personal way.”

The 2021 Take Your Time Collection and the new 2021 Boundless Living Outdoor Collections are currently being displayed in the Poltrona Frau Milan showroom during the Milan Design Week. Poltrona Frau is exclusively available within Australia through Mobilia and will have a dedicated space in Mobilia’s new Melbourne showroom, which is set to be complete by the end of the year. “Poltrona Frau is undoubtedly one of the finest producers of furniture in the world,” notes Salvatore. “We are incredibly proud to be representing them in Australia.”