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Let There Be Light – Stylecraft Welcomes Artemide
Maintaining a reputation as one of Australia’s leading providers of quality local and international design, Stylecraft is proud to welcome world-renowned Italian illumination designers Artemide to the company’s impressive collection of contemporary lighting and furniture brands.
Known globally for its design philosophy ‘The Human Light’, Artemide is a company that places human interaction at the forefront of the design ethos, seeking to deliver an ‘illuminated companion’ in the source of light, as opposed to simply the illumination itself. Boasting refined skills in light design and technological innovation, with products originating from over 60 years of high-quality manufacturing experience, Artemide combines next-generation technology with the design wisdom of decades of experience. “Artemide is renowned globally not only for iconic, timeless design but also for their technical innovation and commitment to sustainability,” says Stylecraft Brand Director Tony Russell. “The opportunity to represent the Artemide Design Collection and partner with a leading global design brand is obviously something we’re very excited to be launching with the Australian design community in 2021.”
Founded in 1960 by Ernesto Gismondi in Pregnana Milanese, Italy, today Artemide’s collection of lighting products convey a unique mix of values, while providing beauty to a diverse range of spaces. “The Artemide Design Collection of wall, table, floor and pendant lights are suited equally to residential, hospitality and workplace environments,” explains Tony. “The beauty of such an extensive offering of timeless design pieces means that we will be seeing them being utilised in your homes, at your office and where you frequent on the weekend.”
Endeavouring to produce pure expressions of truly sustainable design through investment in technological innovation and educational programs, Artemide believes that the approach to the creation of humancentric and responsible light products should combine seamlessly with design and material expertise. It is this unabated pursuit of excellence that has led Artemide to collaborate with leading international designers, architects and universities.
“The Artemide Design Collection of wall, table, floor and pendant lights are suited equally to residential, hospitality and workplace environments.”
With a collection of revered lighting products to the company’s name, many of which are considered contemporary design icons, Stylecraft is looking forward to introducing Artemide to its six Australian showrooms alongside the existing furniture and lighting brands. “The Artemide Design Collection will be launched nationally in March,” states Tony. “Our Melbourne and Sydney HOME showrooms will launch the range with an inspiring installation of some of the most iconic and leading pieces from the range.”
Artemide’s celebrated indoor and outdoor illumination collections such as Tolomeo, Demetra, Shogun and Yanzi are sure to resonate with both Stylecraft’s commercial and retail clientele, delivering the universal appeal of truly timeless design. “Our commitment to provide complete solutions for our clients – inclusive of furniture and accessories – expands with the addition of the Artemide Design Collection,” says Tony. “With the Artemide Design Collection encompassing wall, table, floor and pendant lights, our clients now have a more comprehensive lighting collection to source from to complement their furniture selections.”
With a combined history that encompasses over 120 years of experience providing pure examples of original and contemporary design, Stylecraft and Artemide is a partnership that brings together two companies devoted to their craft and the pursuit of high-quality design. Pairing Artemide’s focus on the creation of beautiful human-centric products with a commitment to providing the Australian market with quality local and international design, Stylecraft is proud to elevate Artemide on a national level.
