Considerate Retail – Introducing The Considered Collection from CULT
Responding to both the challenges the world currently faces and the understanding that, today, the provenance of an item is just as important as its design and quality, Cult introduces Considered Collection, a curation of its range that meets at least one of three key sustainability credentials.
Sustainable materials, sustainable manufacturing and ethical production are the three tenets of the Cult Considered Collection. Each piece within this curated selection of products meets at least one of these criteria, meaning that the Considered Collection as a whole emphasises pieces that embrace sustainability and community responsibility while also being of the high standard for which Cult is known.
With respect to sustainable materials, Cult says that they must be sourced with a lower environmental impact than conventional alternatives. Sustainable manufacturing translates to a supply chain with a lower environmental impact than would otherwise be the case, whilst products that meet the ethical production standard have to be produced by a brand using a method associated with a community benefit, including community assistance or education programs, charitable support or donations.
The products that meet these criteria will live on a highlighted product page on the Cult website and form part of the company’s ongoing efforts for sustainably-minded retail. Some of the brands that will be included in the Considered Collection moving forward include nanimarquina, which grants part of its sales to charities that ensure the children of its weavers around the world have access to education, Fritz Hansen, GECA and Greenguard certified, and Montana, an EU Ecolabel member.
The products that meet these criteria will live on a highlighted product page on the Cult website and form part of the company’s ongoing efforts for sustainably-minded retail.
Cult explains that the decision to hero these products and brands through a shared moniker came about because sustainability has been an important part of the business since its inception. As a company that sells products intended to last a lifetime and get passed down through generations, pieces that can fulfil this need whilst also embracing innovative production methods have a doubly efficient and lowered environmental impact, reinforcing that they are indeed considered – from start to finish.
