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Three Over Six by Aomura Studio
In Sydney’s Double Bay, Aomura Studio crafts a concept store marked by exclusivity, personalisation and elevated materiality, with Japanese aesthetics at the project’s heart.
To create a concept store for luxury concierge service Three Over Six in Sydney’s Double Bay, Aomura Studio drew on the sensibilities of Japanese architecture to forge an intimate space that reflects the service’s elevated offerings. The design needed to hero Three Over Six’s vision for a workable and experiential offering in a small footprint. “We aimed to evoke feelings of tranquillity, exclusivity and a deep appreciation for craftsmanship through the quality of execution in the space,” says Aomura Studio’s director, Joanne Song. “By employing these principles, we created an environment where customers can feel calm and focused, allowing them to fully engage with the unique luxury items on display.”
Creating this atmosphere of intimacy was paramount, as was the sense of personalisation: Three Over Six’s service begins the moment a client walks through the door, where an expert team starts the customer experience with an individualised consultation. Clients are then guided through a selection of meticulously curated luxury items, from new and preloved designer fashion to artworks and travel experiences. To engender that kind of atmosphere, Aomura “created a space that feels more like an art gallery or a private lounge than a conventional retail store,” says Song.
Minimalism and attention to detail were crucial to evoking feelings of comfort and care, helping customers fully engage with Three Over Six’s offerings. “Minimalist design inherently values simplicity, quality and the creation of meaningful experiences – all essential components of luxury. The alignment between our design philosophy and Three Over Six’s appreciation for unique, high-quality items made it natural to integrate these elements seamlessly.”
Lighting was a key factor in materialising the sense of comfort. Drawing on the principles of balance in ‘Hikari to Kage’ – shadows and light – carefully placed fixtures throw shadows that add a layered depth and intrigue to the atmosphere. Woven into the material selection is microcement plaster, chosen for its subtle texture and elegance. “This adds a serene ambience that aligns with our commitment to craftsmanship.”
Considered hand-made joinery and fixtures reflect the bespoke experience on offer. Stone and marble were fastidiously selected so that “their textures and colours provide a subtle backdrop that elevates Three Over Six’s luxury items without overpowering the space,” says Song. “We integrated unique marble and stone as cohesive elements that harmonise with the surroundings and support the products on display. Rather than serving merely as accents, these materials were carefully chosen to complement the timber and microcement plaster finishes, enhancing the minimalist design.”
Three Over Six’s philosophy around minimising overconsumption is reflected in the project’s sustainability ambitions. Working with a small footprint, spatial layering helped to balance public and private areas, creating multiple micro environments on the one floor plan. By maximising the limited space, customers are brought into a more intimate setting that inherently wastes less material. “Our design celebrates sustainability by maximising the efficient use of a micro retail space, in contrast to the large and often underutilised areas typical of luxury brands. Every inch of the store was meticulously planned and considered three-dimensionally, incorporating hidden cupboards, doors and seamlessly integrated services.”
Through a mindful and inspired design methodology, Aomura Studio has created an enduring space that resonates beautifully with the ethos of Three Over Six.
Architecture and interior design by Aomura Studio.
