Alice McCall No1

by Georgina Jeffries

From The Designer

Repetition and flowing geometries set the tone for this restrained yet eclectic store situated on bustling Chapel Street, Prahran. A modern interpretation of the classic French aesthetic is carried out with the use of crisp white tiles, rich brass detailing and contrasting grey paint. Undulating racks wrap the walls with a central tiled point of sales block appearing to have grown out of the floor compliments the clients playful and dreamy design aesthetic.