From The Designer
Tom Mark Henry has planned and fitted out the new Di Lorenzo showroom in Alexandria, Sydney, in an adaptable inversion of roles. As a main interior architecture and design business, Tom Mark Henry is a frequent customer of the built up tile merchant, as often as possible indicating its products for briefs. Presently, Di Lorenzo has turned into a customer of Tom Mark Henry in the profoundly community upgrade of its leader showroom.
“Having utilized the customer’s past showrooms, it wasn’t difficult to place ourselves in clients’ shoes and envision how we could improve the experience,” speaks Cushla McFadden, Director of Tom Mark Henry. “Our point was to make a practical setting that enabled the tiles to be the point of convergence, and where the inside at last gone about as a support, supplementing the tiles yet never over shadowing them.”
The new Di Lorenzo showroom resembles no other. Previously flooding with stock, it is currently a quiet, refined and uncluttered space that accentuates the client encounter from start to finish and enhances the item specification methods. “The showroom must be a warm, inviting and utilitarian space for us to show our item in, and be simple for us to include or change items. Every one of our showrooms have a delightful vibe to them, however our leader store should have been distinctive to the others,” articulates Tina Di Lorenzo, Product and Marketing Manager of Di Lorenzo.
The showroom includes an assortment of item shows and each adopts an alternate strategy relying upon the tile displayed. Big format tiles are shown on sliding boards that can be acknowledged from a distance; mosaics are shown in units that urge clients to closely value their physicality; and lavatory shows flaunt tiles as though laid floor to roof and wall to wall. Workshop tables and different surfaces empower clients to lie out the tiles to help decision-making inside the showroom.
McFadden and the group at Tom Mark Henry situated the purpose of-offer counter at the focal point of the showroom where it is intended to think outside the box of being absolutely about the exchange. The encompassing structure, which fuses lighting, computerized presentations and huge configuration tile shows, gives a comrortable and more encased condition for clients and an augmented collective table encourages discussion and cooperation.
The look and feel of the Di Lorenzo’s new space is ageless and impartial, enabling the item to be the hero of the showroom. Steele nylon carpet adjusts the light-shaded poured solid floor, and hand crafted by TomMarkHenry and made by Above Left, the cover has a lavish two-tone finish. Gold and dark lights shed concentrated light from above, and incorporate hand crafted apparatuses by Studio Ham.
Through close joint effort with Di Lorenzo and a firsthand comprehension of the desired client experience, Tom Mark Henry has conveyed a showroom that is viewed as, welcoming and both particular and versatile to the tile shipper’s present and future range. “Our clients cherish our new space. We have such a great amount of item in plain view, yet it doesn’t feel swarmed. Clients can move starting with one region of the showroom then onto the next without being overpowered, and the style speaks to our image well,” verbalises Di Lorenzo.
Tom Mark Henry blossoms with the inventive improvement of remarkable and uncommon spaces, for example, the Di Lorenzo showroom and keeps on pushing the limits of outline and desire with its legitimate and versatile approach.
