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From the Architect
The Master Project of Javier Simorra is based upon the adaptation of several shops for female clothes where the DNA of the brand is transferred to the architecture. The commitment for a meticulous study of the materials, textures & details, let MESURA form an atmosphere where major importance is given to the garments.
The main strategy of this Master Project is to unify the corporative identity of Javier Simorra, with the purpose of having a visual guide or idol in all shops, creating light and gracious environments in all of them.
The design is based on neutral colours, contrasting the feminine character of Javier Simorra brand while at the same time enlarging the spatial feeling and lightning in the space.
Wood is one of the most significant materials in this project. Providing warmth and affability, while white marble and brass increase quality in the shops, supplying them with more character and personality.
Finally, the use of huge mirrors creates more visual perspectives and enlarges the spaces, developing the shops with more room for clothes exposition.
