Storey Floors

by Larritt-Evans

From The Designer

Our aim was to present the floor boards in an unexpected way and to encourage interactivity when clients visit the showroom. We wanted to show off the versatility of the product by using them in creative applications throughout the showroom including the desks and joinery.

Simplistically the concept needed to demonstrate the range of colours, sizes and textures within the boards themselves and versatility. Being bound by budget restraints in fact forced a more create response, to go back to basics. We created a series of oversized modules that invite interactivity and garner a response upon entry of surprise and delight.

The product offer was simple so we wanted to disrupt the ‘usual’ ways of presenting floor boards. For us there was is power in the simplicity of the idea, the scale and the proportions.

We worked closely with our builders, prototyping mitred edges with the fine layers of timber veneers on the boards. This detail was used across the product display, the desks and all joinery. It was a challenge to meet the exacting standards of ourselves and our clients.