Product & Material Distribution

Baya

BAYA is a New Zealand-designed textile brand committed to crafting purposeful, design-led homewares. A modern offshoot of Furtex, its parent company with over 86 years of heritage, BAYA fuses traditional craftsmanship with contemporary materials and aesthetic sensibilities. Founded in 2021, the brand draws on three generations of family textile expertise, bringing together New Zealand design sensibility with skilled global craftsmanship to create products that feel grounded and enduring. What sets BAYA apart is a commitment to both principle and practicality: creating textiles that are investment-worthy but not out of reach. Every product demonstrates respect for material, technique, and the realities of everyday use. Natural fibres that perform as well as they feel, considered colour palettes that transcend trends, and construction built for longevity. Collections are designed locally and produced in collaboration with artisans around the world, many of whom have worked with the company for decades. These partnerships are underpinned by ethical standards, including GoodWeave and Responsible Wool Standard (RWS) certification. Through thoughtful design and responsible production, BAYA creates timeless pieces that bring comfort, texture, and expression to the spaces people live in every day.