Relaxed Refinement – Cultiver HQ by YSG

With a relaxed yet sophisticated atmosphere reflecting the qualities of the brand that calls it home, Cultiver HQ by YSG draws on the grandeur of Italian villa design and infuses it with a subtle antipodean aesthetic. Arched volumes are enriched by a tactile material palette, while the hand painted floor transforms the space’s humble warehouse origins and evokes a classic Mediterranean charm.

Set across two levels, the flagship showroom offers zones for trade customers to experience the range of bedding, napery, loungewear, cushions and bath towels. The spaces also offer integrated areas for staff to work and liaise with clients, the opportunity for photoshoots of new products and dedicated capacity for storage and distribution. All this is achieved with a minimum of fuss and a maximum of style, as YSG leans in to a warm, tranquil colour palette and some delightful details inspired by the Cultiver range.

Set across two levels, the flagship showroom offers zones for trade customers to experience the range of bedding, napery, loungewear, cushions and bath towels

On the ground floor, the checkerboard marbled floor – expertly painted by Creative Finishes to create a tiled effect bound together with trompe l’oeil grouting – lends an earthy depth to the space and recalls similar natural tones in Cultiver’s fabrics. Subtle linen-esque cream and grey hues to the walls and ceiling create a light, airy ambience while a hand-drawn fine pinstripe detail to the arched threshold recalls the Cultiver Cedar Stripe linen design. In acknowledgement of the brand’s emphasis on socially responsible fabric selection, a natural leaf motif is embedded in the impasto kitchen splashback and also appears in vintage glass wall sconces dotting the stairway to the office.

There’s an undoubtedly residential quality to these spaces, befitting both the guiding Italian villa inspiration and the domestic focus of homewares products. A ‘lived in’ feel is created with vintage rugs and comfortable furnishings. Open American oak shelving holds a range of ceramics, art and select Cultiver designs. An emphasis on rounded forms abounds, from the scalloped edge of the custom ottoman upholstered in striped Cultiver fabric to the curved cream sofa (a neutral canvas for seasonal cushion ranges) and an array of curved, sculptural occasional and lounge chairs.

There’s an undoubtedly residential quality to these spaces, befitting both the guiding Italian villa inspiration and the domestic focus of homewares products

Imbuing the modestly proportioned warehouse with sophistication and character, YSG has created a calming yet highly effective workplace and showroom. The result is a series of spaces encapsulating the relaxed elegance of natural linen synonymous with Cultiver.