Episode 1: Story and History – Linnaeus Farm by Linnaeus Collection
A unique farm stay in the idyllic South Coast town of Berry, Linnaeus Farm’s recent rejuvenation maintains its rich history while making considered additions that add value to the sprawling site. Described as a deconstructed hotel, the farm encourages guests to reconnect with nature by combining the amenities of a hotel with the comforts of a home.
Linnaeus Farm was initially a retreat for the former owner, Jaime, and his family and acts as a place to reconnect with nature and enjoy time with family. Following Jaime’s passing, Peter came across the property and soon became the new owner. This was a natural progression, as Peter’s aspirations for the farm aligned beautifully with those of Jaime. Peter wanted to expand upon Jaime’s vision, providing a place to retreat that can be shared with as many people as possible.
Peter wanted to expand upon Jaime’s vision, providing a place to retreat that can be shared with as many people as possible.
As such, Peter saw the farm as a unique opportunity to provide resort-style, farm stay accommodation. However, the site imbues a more private and intimate feel, acting in a different manner to the standard offerings. He also saw Linnaeus Farm as the perfect location for those seeking a holiday within easy reach of Sydney but still wanting to feel worlds away.
The interior design direction of Linnaeus Farm also reflects this approach. Furnishings, palette and statement features are drawn from the existing farm and design elements typical of the Linnaeus Collection, which is defined by elegance, charm and charisma. In this sense, the farm is designed in a way that is similar to a boutique, character hotel.
The collection of accommodation options that make up Linnaeus Farm are tied together by their quality, natural sunlight, abundance of space, privacy and extensive landscaping.
The collection of accommodation options that make up Linnaeus Farm are tied together by their quality, natural sunlight, abundance of space, privacy and extensive landscaping. These combined qualities reveal the essence of how Linnaeus Farm is a prime example for the Linnaeus Collection of how to generate a meaningful brief.
A beautiful story of one owner passing on their vision to the next, today’s Linnaeus Farm affirms Peter’s strong desire to ensure Jaime’s aspirations were properly realised. In doing so, the farm stay allows countless people to enjoy the magic of Linnaeus Farm – to slow down and reconnect to nature – while enjoying the conveniences of a hotel and the comforts and privacy of a home.