Designed for Longevity – King Celebrates 20 Years of the Jasper Sofa

A luxurious piece favoured by customers nationwide, the modular sofa Jasper by King embodies the values that distinguish the company to this day. As the brand celebrates 20 years of the award-winning sofa, customers are reminded of the innovative, flexible and sustainable nature of contemporary Australian design.

Since its release in 2003, Jasper has occupied the position of bestseller at King and with good reason – the modular sofa forms the ideal complement to 21st century homes, combining strong functionality with tactile comfort and a relaxed aesthetic. Five decades of experience in Australian design is reflected in the sophisticated Postureflex Seating System which works in unison with the solid steel frame – paired with Ultradown back cushions, the proposed seated experience is one of lasting comfort and support. Visually, a smooth architectural line can be created by adjusting the arms and backs of the sofa to the same height, echoing the effortless experience fostered by the sofa itself.

Embodying values such as flexibility and sustainability – key pillars that help to establish the ‘King Difference’ – Jasper testifies to the practical benefits of a clear design perspective.

Embodying values such as flexibility and sustainability – key pillars that help to establish the ‘King Difference’ – Jasper testifies to the practical benefits of a clear design perspective. The option to reconfigure the modular sofa allows the piece to be adapted to any home, accommodating changes in spatial footprint and levels of usage. Made-to-order, the sofa features entirely removable covers made from a choice of premium fabrics and leathers that can either be professionally cleaned or replaced. The second iteration of the sofa sees hidden storage, a media console and shelving with the option of wireless charging incorporated, indicating an evolving idea of customer needs. King also includes a Smart Pocket feature, enabling a range of smart accessories to be seamlessly integrated, including a wireless charging table and LED reading light. In celebration of its 20th year providing Jasper, King will be launching a curved module as well as LED lighting that will be integrated into the shelving – such additions will be available from mid-March onwards.

Identifying the relationship between sustainability and customer experience, King crafts a sofa that, in virtue of its robust composition, will look and feel good over time. All King sofas are built on a steel foundation; a precision-engineered framework of high-grade galvanised steel that comes with a 25-year warranty. Featuring the steel frame and Postureflex Seating System – which sports the same steel suspension as used in luxury European cars – Jasper presents a lavish and enduring solution to the issue of support. The modular nature of Jasper also speaks to a sustainable focus, providing the opportunity to re-use and repair individual parts.

As the brand celebrates 20 years of the award-winning sofa, customers are reminded of the innovative, flexible and sustainable nature of contemporary Australian design.

With the arrival of its 20th anniversary celebration, Jasper appears just as popular as it was upon first release. Serving as evidence for the ‘King Difference’, the sofa is a strong feat of Australian design, inhered with brand values that prioritise the modern-day customer.