Redefining Luxury Audio – Bang & Olufsen

Words by Peter Bain
Photography by Petra Kleis

Founded in 1925 in Struer, Denmark, Bang & Olufsen is a luxury audio company known for its unwavering commitment to acoustic innovation. For nearly a century, it has pushed the boundaries of audio technology, combining beautiful sound, timeless design and exceptional craftsmanship. Representing the perfect amalgamation of cutting-edge technology and sophisticated design, its latest release, the Beosound A5, amongst notable products such as Beosound A9 and Beosound 2, continues to uphold Bang & Olufsen’s reputation for excellence.

With a harmonious blend of state-of-the-art technology and refined aesthetics, Bang & Olufsen’s newest launches exemplify its unwavering commitment to quality and innovation. Now in its fifth generation, one of the company’s most renowned designs, Beosound A9, remains iconic since its launch in 2012. Its circular-shaped design, created by Oivind Slaatto, still captivates with its timeless appeal. The new standard finishes offered, including Black Anthracite, Gold Tone and Natural Aluminium, blend seamlessly with any interior. With the Mozart software module – Bang & Olufsen’s newest software platform created to ensure product longevity – this generation is built for the future, offering better connectivity, compatibility and new capabilities that can be added over time.

With a harmonious blend of state-of-the-art technology and refined aesthetics, Bang & Olufsen’s newest launches exemplify its unwavering commitment to quality and innovation.

Another staple of Bang & Olufsen’s portfolio, Beosound 2, is a powerful multi-room speaker that stands out with its breathtaking sound and striking design. Crafted with precision from premium-grade aluminium, its cone shape commands attention. With the integration of Mozart, Beosound 2 effortlessly becomes part of any multi-room system. Its intelligent capabilities allow it to adapt to its surroundings, optimising sound distribution through the innovative Active Room Compensation feature. Adding to the classic Gold Tone and Natural finishes, the Beosound 2now boasts a striking new option, Black Anthracite, adding a touch of bold sophistication to its line-up.

The new Beosound A5, available for pre-order online and at the new flagship Double Bay store, is the result of Bang & Olufsen’s collab-oration with Danish-Italian design duo GamFratesi. The portable speaker beautifully combines northern and southern European design cultures. “Our inspiration for Beosound A5 came from many places,” says GamFratesi. “From the traditional Panama straw hats worn on beaches to the hand-woven leather accents of Danish chairs from the 1960s, blends of natural materials applied in experimental ways guided our design journey.” Available in Natural Aluminium with a woven paper fibre front or Black Anthracite Aluminium with a dark oak wood cover, the Beo-sound A5 presents the best of Scandinavian design. Its solid oak handle allows for easy portability, whilst an IP65 water and dustproof rating makes it suitable for outdoor use. With more than 12 hours of playtime and a wireless phone charger integrated into the top panel, the BeosoundA5 epitomises versatility.

With the Mozart software module – Bang & Olufsen’s newest software platform created to ensure product longevity – this generation is built for the future, offering better connectivity, compatibility and new capabilities that can be added over time.

Bang & Olufsen’s latest releases exemplify its unwavering commitment to audio excellence and timeless design. The Beosound A9 and Beosound2 home speakers, along with the portable Beosound A5, showcase the company’s dedication to pushing boundaries in sound and design whilst ensuring future-proof technology. With these new offerings, Bang& Olufsen captivates and inspires audiophiles worldwide, delivering unparalleled sound experiences and beautifully crafted audio solutions.