Equinoccio Mall

by MESURA

From the Architect

The natural tendency would be to choose the real & authentic and to ignore the artificial. Some shopping centres are constricted by suffocating air which is necessary to fight off.

A shopping centre must be understood as a large umbrella that protects and gathers all the elements stored in it. But besides this unifying force, it is not only the collection of all its parts which form the container, because it has an influence in how we observe its content.

Equinoccio is likely to be the most crowded shopping centre in Majadahona. A meeting point for families which, surprisingly, has a cold, dark, unfriendly and uncomfortable image resulting from serving as a disco area in the past.

Therefore the objective of the Project was to alter the mall’s image, in order to give Equinoccio a new identity and to strengthen the Brand positioning. The creation of a comfortable, warm and even welcoming environment that is rescued the three big areas from the oblivion. With this idea we tried to use vegetation everywhere, as a connecting link between the three spaces, which not only provided light warmth but also serenity, peace and relief.

The original layout limited the visibility and was an obstacle to access the total restoration area. It was necessary to change the ground and the ceiling in order to accommodate a shared idea, a higher order performance to strengthen Equinoccio brand.