Design DNA – Australian Products by King

Words by Sara Jacob
Images Courtesy of King

Collaborating with leading creatives, King has spearheaded Australian design for an impressive 45 years, producing works that point to the future of the industry. Attesting to the company’s DNA, products by the manufacturer speak to their commitment to a thriving Australian design market.

Setting itself apart, King is defined by what the company calls the King Difference, representing conscientious and responsive product development. Australian design, luxury materials, sustainability and manufacturing are keenly considered elements of the brand’s character, alongside sensitive choice of materials, signature steel frames, comfort and support, flexibility, innovation, and King Care – the recovery and refurbishment of products. This multi-sector awareness allows the company to establish its own bespoke standards of success, where the goal is not to follow changing fashions but rather to excel in pre-set and clearly marked areas. “We don’t design furniture to fit into trends,” explains Founder David King. “We design furniture that will stand the test of time, furniture that will last. Over time, our designs have evolved and keep improving, and they’re better now than they’ve ever been.”

In the growing legacy of King, touchpoints include successful collaborations with Australian designers Charles Wilson and Tom Fereday.

In the growing legacy of King, touchpoints include successful collaborations with Australian designers Charles Wilson and Tom Fereday. “King is terrifically respectful of the design intent and is determined to honour it,” Charles notes. Following King Difference, collaborative working relationships seek to develop particular parts of the brand and represent a concrete step forward in the history of design. For Tom, joining forces with King saw the element of innovation come into focus, with particular respect to technology. “One thing struck me most when we first met with King was the brand’s advanced use of technology in furniture,” he explains. “We felt that if we could leverage King know-how in this area, we could genuinely create a meaningful collaboration.”

Characterised by a compelling sense of contrast, the best-selling Zaza Sofa has a modular form and conversely soft, organic appearance. Launched in an outdoor variation, the popular piece by Charles Wilson extends the comfort of interiority beyond the home. Also by Charles is the Luna Collection, seeing barstools and dining chairs join the classic Luna Chair – a robust design with an almost weightless aesthetic, featuring a moulded and expanded mesh seat that complements the rougher Australian landscape.

The Eto Collection by Tom Fereday stems from the creation of the Eto Desk, a clever reimagination of the home desk that predates the COVID-19 pandemic. “Developing a desk with integrated wireless charging and lighting was an exciting prospect,” says Tom. “I am proud to have created a product that genuinely responds to people’s current need to work from home, certainly something that has dramatically increased over the last two years.”

Collaborating with leading creatives, King has spearheaded Australian design for an impressive 45 years, producing works that point to the future of the industry.

Zaza O Package 1 Hero 2

King also focuses on developing products in-house. The Fleur Sofa is named after its effortless motion; featuring folding backrests and flexible armrests, the piece can open in a movement reminiscent of a blossoming flower. Providing an effective response to the issue of compact space, the Vertio Wall System is a flexible King product that can be reconfigured and reassembled with ease; a sophisticated design rooted in modular past precedent, the system showcases how the past can both inspire and support the future. The Lode Ottoman is both an indoor and outdoor piece that combines functionality with style, suitable for the harsh Australian conditions. With a durability belied by its sculptural appearance, the lightweight ottoman has a removable cover – a feature of all King furniture – and is available in a variety of colours to reflect the changing tones of the natural landscape.

Working from the company head office in Sydney, King takes a proactive approach to design, recognising current demands for functionality and innovating to surpass expectations. Looking to both to the future and the past, the resulting works reinforce the timelessness of Australian design.