Discover the Expanded King Living Trade Program

Words by Brad Scahill
In Partnership with King Living

King Living has revolutionised its KingTrade program, extending the personalised support, exclusive pricing and discounts, access to unique fabrics and comprehensive service available to A&D professionals across both residential and commercial projects.

Operating at the intersection of legacy and innovation, King Living has established a family-owned brand synonymous with the best in Australian furniture design. Now, the company has revolutionised its trade partnership program, KingTrade, into a more personalised service for industry professionals that offers the same level of innovation, commitment to excellence and quality for which King Living is renowned.

“Relationships are at the core of everything we do. And with local showroom support across the country, we are in a unique position to offer a personalised service.”

Kahn Morkaya, KingTrade manager, explains that the trade service – established to strengthen partnerships with the A&D community across both residential and commercial projects – has been the focus of rigorous and intentional redevelopment to improve the experience for professional partners in a seamless, relationship-based approach. “Relationships are at the core of everything we do,” he says. And with local showroom support across the country, we are in a unique position to offer a personalised service.”

With the name of a familiar, well-established furniture brand at its core, and with quality and comfort at the heart of the business, KingTrade has been envisioned as an extension of King Living, imbued with comprehensive support for industry professionals. Morkaya reflects on the critical motivation for the improved trade offering: “Loyalty is really important to us, which is why we want to ensure we give the best benefits.”

“We’ve introduced dedicated trade consultants into every showroom. Having a dedicated point of contact gives our trade partners a truly personalised service.”

Supplemented by a tiered loyalty program, KingTrade offers exclusive trade pricing all year round. Members save up to 50 per cent on every design, plus an additional loyalty discount on select products during sale periods. This membership-based approach gives clients the opportunity to accumulate and maximise savings – with longevity. The renewed structure reflects the King Living team’s belief that loyalty enables continuity of services with consistent, authentic design outcomes for projects and partners. As an exclusive benefit of the KingTrade membership system, designers and architects can access custom designs and textiles from premium fabric houses, integrated with curated trade events.

At the heart of the program is a tailored service provided by a team of King Living consultants committed to personalised, project-specific advice and solutions. “We’ve introduced dedicated trade consultants into every showroom,” Morkaya says, “Having a dedicated point of contact gives our trade partners a truly personalised service.” The brand prides itself on the effective end-to-end project support offered by a specialised team.

Discover The Expanded King Living Trade Program Project Feature The Local Project Image (4)

The redefined KingTrade service marks a transition to the next generation of exclusive support, structured around the professional partnership experience.

Discover The Expanded King Living Trade Program Project Feature The Local Project Image (7)

Deeply committed to the celebration of Australian design, King Living boasts a brand history of successful collaboration with independent, local designers to deliver sustainability, flexibility and technological innovation. The redefined KingTrade service marks a transition to the next generation of exclusive support, structured around the professional partnership experience and designed to ensure seamless delivery of project-specific outcomes – with all the attributes of the King Living brand.

Learn more about how to become a KingTrade member here.