With an ever-evolving commitment to supporting the work of architects and designers, Fisher & Paykel has recently launched Trade Resources. The new offering aims to provide industry professionals extensive tools and resources for design and installation in an easy-to-use online format.
“Fisher & Paykel takes a human-centred approach to technical content, which is in line with our intention to be the world’s most human-centred appliance brand,” says Nicole Stock, Fisher & Paykel’s Global Marketing Manager. As a result, building Trade Resources began with garnering a deep understanding of “how architects, kitchen designers and cabinetmakers work, what information they are looking for at various stages in the design and build process, and only then developing the information that makes their work easier and faster,” she explains.
Architects and designers can find all the technical information for the design, detail and installation of Fisher & Paykel’s products within Trade Resources with no login requirement. The purpose-built technical content has been developed with leading BIM-focused architecture practices to “ensure the files are optimised and specifically developed for the trade.” There are 3D files for Revit, ArchiCAD, Sketchup and Rhino; Specification Guides; Datasheets and more, all expertly detailed and created with a consideration for intended use.
While this is all a logical response to the needs of architects, designers and their clients, Nicole explains it is in fact a highly innovative offering. She cites the range of documentation – from detailed data sheets to hinge articulation files and alternative installation files – as a particularly dynamic aspect of the platform. “This design-led lens on technical information surfaces a level of detail that allows designers to align elements, get playful with detailing, and imagine new layouts and installations,” she says. Adding, “designers are imagining our future. Whether it’s a kitchen or an entire subdivision – how they see the world, how they anticipate change, and how they build the places we live and work in, is hugely important. We understand and value that.”
Fisher & Paykel is deeply motivated by design excellence, and the company’s impact on a project can be traced all the way back to the design and engineering of its products. Nicole explains that by listening to customers and understanding the opportunities and limitations, Fisher & Paykel has been able to use that information as insight. “Not only are our products beautiful and perform exceptionally well, but how they fit into cabinetry and combine in aesthetic arrangements has been considered from an architect’s point of view,” she says. The result is products that speak the same language as the carefully designed spaces they are destined for.
It is this deep appreciation for the work of architects and designers that has driven this innovation from conception to completion. But as Nicole humbly suggests, the success of Trade Resources lies not in what has been built, but in how it will be used. “We love seeing the clever and creative ideas of our customers and we don’t want that vision hampered by poor information,” she explains. “So for us, if we can provide tools that help them to create more beautiful, functional and sustainable designs, while also simplifying their day to day tasks, we will have succeeded.”