Celebrating Australian Design – Globewest’s Diverse Collections
Since 2004, GlobeWest has consistently provided Australian designers with new collections of contemporary furniture and homewares from which to bring concepts to life. Drawing on years of experience of alignment with the local design industry, the company acutely discerns the needs of customers to regularly offer diverse collections that suit a range of design directions and aesthetics.
A family-owned Australian company based in Melbourne, GlobeWest’s local connections are intrinsic to its prodigious creative output. Committed to servicing the Australian design community in its entirety, the company offers a wide array of products to give designers the scope to effortlessly complete any project, regardless of scale, brief or chosen aesthetic. Enjoying long-standing relationships with its suppliers and collaborators, GlobeWest produces numerous new collections every 12 months – Collections 2023 comprised 22 collections. Responding to forecasted local and global trends and conceptualised, designed and evaluated in-house, the original collections represent the depth and breadth of the contemporary design landscape.
GlobeWest’s local Product and Design Team is responsible for researching, designing and bringing to fruition the collections, which collectively represent the company’s vision for the future of Australian interiors. Inspired to create furniture and accessories with longevity that evoke a sense of comfort, joy and connection between people and place, capturing the relaxed yet sophisticated essence of Australia, the team responds to the needs of designers and their clients. The design process begins with research, exploring the interests and needs of customers to ascertain not only the types of products that should appear in the next collection but also the specific qualities those products should possess. Weaving together current considerations of aesthetics, culture, technology and economics into broader ideas about the ideal Australian home and workplace, these forecasts inform the final collections, which despite their diversity, all embody the GlobeWest values of aesthetics, comfort and personal useability.
Drawing on both trend forecasts and the team’s experience in the local design industry, every original collection and its comprising individual products are meticulously formulated. Time is taken to ensure that each piece is of the highest quality, and the product is considered not only in terms of its useability but its individual levels of comfort and sophistication. This collaborative and detail-oriented approach has contributed to a consistent culture of evolution, with GlobeWest’s interactions with designers once the collections are released then feeding into the subsequent development and design of the following series of collections.
Combining careful research with an assured intuition born of many years’ experience working with local designers, GlobeWest’s ongoing growth mirrors that of the Australian design industry as a whole. With Volume 2 of Collections 2023 to be released in March and Volume 1 of Collections 2024 in August, along with the Design Directions trend forecasts to be circulated to trade customers, GlobeWest is confidently responding to the present milieu whilst looking to ahead to the future of Australian design.