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Enhanced Routines – Heritage Collection by BAINA
Luxurious Antipodean towel brand BAINA is expanding its Heritage Collection with two new colours, Cement and Rhus, inspired by mineral tones and earthy shades. Like all of BAINA’s range, the newest towels are designed to enhance the ritual of bathing.
Founded in 2019 by Bailey Meredith and Anna Fahey, BAINA is a contemporary Antipodean towel brand that uses organic cotton in its products to elevate daily bathing routines. With two new colourways released in October, the Heritage Collection continues to explore texture and colour play in distinctive towels made for a variety of uses, dedicated to challenge the oversaturated market in towelling choices.
BAINA’s towels are made of soft, durable, natural and biodegradable organic cotton that offers superior absorbency and hand-feel. The brand takes a considered and curated approach, creating small batches that meet market demand without overproducing, with a focus on perfecting each piece to encourage mindful consumption. The towels are produced in Portugal, home to some of the world’s most renowned towelling mills.
The two new colours are designed to complement stone, wood and concrete interiors, and join existing shades Noir and Tabac. Cement is a clean and cool, blue-based grey, the ideal counterpoint to warm, earthy Rhus. They combine in the brand’s trademark checkerboard style, and Rhus stands alone in block coloured-towels that exude comfort. “The collection evokes a sense of groundedness and calm,” says Bailey Meredith, BAINA’s Co-Founder. “We were intrigued to explore the moment of stillness post-bath, reconnection to self and the clarity only time in nature can bring.” Consisting of a pool towel, bath towel and hand towel, the Heritage Collection has a sophistication and warmth that will enrich any bathing routine.
