Luxury Fashion-Led Textiles
INKNIT draws on British heritage and contemporary Australian living to create fashion-led luxury textiles that balance timeless craftsmanship, modern character and enduring materiality.
INKNIT enters the Australian design landscape with the understated confidence of a label already attuned to its place. Founded by James Murray, the new Australian luxury textile label sits at the intersection of interiors, fashion and material craft, where textiles are treated as enduring objects of character. The brand’s debut collection of throws, The Modern Heirloom, feels both instinctive and composed, designed for the moment a throw shifts from accessory to life essential. “I started INKNIT because I kept walking into beautiful Australian homes and finding the same beige throw on the end of the bed,” Murray explains. “The architecture had a story. The interiors had a story. The textile had nothing.”
At its core, INKNIT is shaped by dual influences. Inspired by the unique link between British and Australian style and design, the brand carries layered sensibilities: the architectural restraint of London and the luminous ease of contemporary Australian living. The name itself, drawn from the British colloquial term ‘innit’, is a quiet nod to heritage softened by ease, familiarity and modern rhythm.
The design language of INKNIT’s Modern Heirloom collection blends Federation-inspired geometry, softened architectural motifs and tonal restraint – all reinterpreted through a contemporary lens. Each piece – equally at home in a Soho townhouse or a Bondi apartment – is unified by the belief that interiors should carry character rather than conformity. In a landscape often defined by neutrality, INKNIT leans into expression, proposing a more fashion-led sensibility for the home.
“A modern heirloom is not an ornament. It is a decision to stay with something – and to let it stay with you.”
The Modern Heirloom throws are woven on jacquard looms in a blend of 90 per cent Australian merino wool and 10 per cent cashmere, producing textiles that are structured yet yielding, weighty yet soft. The construction technique echoes those used by the globe’s leading fashion houses, reflecting Murray’s passion for elevated design.
Each piece is positioned at $750, a deliberate counterpoint to disposable luxury and trend-driven interiors. The intention is longevity: INKNIT’s luxurious materials and perceptive design are made to outlast seasons, flash-in-the-pan fads and ownership itself. “A modern heirloom is not an ornament,” Murray says. “It is a decision to stay with something – and to let it stay with you.”
The range confirms INKNIT’s simple yet deliberate proposition: the home, like the wardrobe, is an expression of self.
The collection comprises six jacquard-woven throws, each a distinct material vignette. Mayfair evokes the livery of classic British racing cars while Tegula abstracts Sydney’s Federation tile geometries into rhythm and structure; Khonsu distils coastal modernism into clarity and softened precision. Deuce is nostalgic yet composed, Sol glows with sun-drenched hues and Le Danse’s sculptural fluidity’s echoes early-2000s modernism. Together, the range confirms INKNIT’s simple yet deliberate proposition: the home, like the wardrobe, is an expression of self. Textiles become an architectural language, shaping mood, memory and presence.
Murray is passionate about INKNIT becoming a byword for premium, storied textiles within considered design circles. Early engagement includes pre-advanced ordering and bespoke textile development collaborations with Arent&Pyke and Claudia Lambert Interiors and retail placement through In Good Company in Melbourne – an alignment with interior design leaders who also valuing restraint, texture and narrative depth.
INKNIT privileges material honesty and reduced impact, with OEKO-TEX-certified production ensuring purity from fibre to finish. Its path towards B Corp status reflects an ongoing commitment to accountability, ensuring ethics and responsibility sit alongside craft and innovation in textiles designed for contemporary Australian living.
