Launching in North America – The Local Project Traverses New Ground

In April, The Local Project is expanding to cover North America. After launching in 2016 with a focus on Australian architecture and design, the publication broadened its scope in 2019 to include New Zealand. Now, with over 20 per cent of our audience based in North America, the time has come to see it represented among the pages of The Local Project’s print publications, on the website and across our social media channels.

The Local Project remains true to its founding mission of celebrating and supporting local design. As we expressed when we made the decision to expand our horizons to New Zealand, in the context of today’s global world, ‘local’ is not about geographic limitations. Rather, it offers a valuable lens that enables explorations of how place, time and context influence architecture, design and life on the whole. Thus, while in some ways this move represents a big shift in the scope of the publication, it is, in essence, a continuation of the interests, values and ethos of The Local Project.

As we embark on this expansion, we’re reflecting on how bringing together the work of architects, designers, artists, brands and makers from both sides of the world offers a deeper insight into the creative zeitgeist.

As we embark on this expansion, we’re reflecting on how bringing together the work of architects, designers, artists, brands and makers from both sides of the world offers a deeper insight into the creative zeitgeist. While Australia, New Zealand and North America all share many similarities, equally, if not more, interesting are their contrasts. Through the mediums of print, digital and video, we are excited to explore how both these commonalities and differences respectively inform each locale’s architecture, design, culture, art and lifestyle – and, indeed, how each of these facets in turn informs and reflects the other.

The expansion will encompass both our editorial content and commercial activity. Several of our existing partners have come on board to support this move, as well as a number of new US and Canada-based clients. Over the past 12 months, we have been photographing and filming projects by the likes of Olson Kundig and Faulkner Architects. We will be publishing these videos from April, and the June issues of The Local Project, The Commercial Project and The Local Marketplace will mark the first North American print features.

While Australia, New Zealand and North America all share many similarities, equally, if not more, interesting are their contrasts.

We are looking forward to beginning to share the first videos and features very soon, as well as bringing on board more commercial partners to support this expansion. We hope that our audience in North America enjoys seeing their continent included across our channels, and that all those elsewhere around the world are also engaged and inspired.