Poliform Introduces Ernest by Jean-Marie Massaud

Words by Peter Bain
In Partnership with Poliform Australia

The Ernest Collection – now available at Poliform – is defined by clean, soft lines and an authentic materiality, bringing sculptural comfort and understated luxury to any living space.

Soft yet assertive, the Ernest Collection by Jean-Marie Massaud distils comfort into sculptural form. Now available in Poliform showrooms across Australia, the collection is defined by its curved volumes, modular adaptability and understated elegance – qualities that earned it the 2025 EDIDA award for Seating. Its generous proportions, softly curvaceous form and textural materiality bring a sophisticated aesthetic to living spaces.

At the heart of the collection is the Ernest sofa – a generous, low-slung design with deconstructed feather-down cushioning and the ability to configure into linear, corner or L-shaped compositions. Its presence is immediate but never overbearing. Every curve and contour invites pause, anchoring the room as both a visual centrepiece and a vessel for repose. Complementary coffee and side tables extend the collection’s sculptural sensibility and material richness, available in finishes ranging from honed travertine and black elm to high-gloss lacquer. Whether arranged collectively or used in isolation, the pieces bring a sense of rhythm and refinement to the living space.

Massaud’s work often explores quiet contrasts – material richness and structural clarity, comfort and control. With Ernest, modularity is treated not simply as a practical solution but as a design principle that allows the sofa to respond to changing needs over time. The system adapts with ease, reflecting the evolving rituals of contemporary living while retaining a strong formal identity. At once intimate and expansive, Ernest reflects Massaud’s belief that comfort emerges from considered balance.

With Ernest, modularity is treated not simply as a practical solution but as a design principle that allows the sofa to respond to changing needs and configurations over time.

Ernest feels entirely at home within Poliform’s lineage – expressive in form but grounded in functionality, sculptural but never static.

That philosophy aligns seamlessly with Poliform’s own. For decades, the Italian brand has cultivated a design language that privileges architectural clarity, meticulous craftsmanship and a commitment to timelessness. Ernest feels entirely at home within that lineage – expressive in form but grounded in functionality, sculptural but never static.

This resonance is particularly acute in the context of Australian interiors, where spatial openness and relaxed elegance often define the home. Ernest responds with generous proportions and tactile materials that invite interaction without overwhelming the environment. From a sun-drenched Sydney apartment to a layered Melbourne townhouse, the collection lends itself to a diversity of settings while maintaining a strong and coherent identity.

In Poliform’s Australian showrooms, the full Ernest range is presented with the same care and precision that defines the brand.

Just as considered is the way the collection engages with the rituals of daily life. Removable covers in fabric or leather allow for ease without compromise, while the tables – rendered in solid timber, lacquer and stone – bring functional nuance to living spaces. In Poliform’s Australian showrooms, the full range is presented with the same care and precision that defines the brand, offering clients the opportunity to experience the pieces first-hand and explore customisation options guided by an expert team.

In Ernest, form is considered but never overstated. It’s deliberate, adaptable and enduring – a collection designed to elevate the living space while evolving with it. In this way, Ernest extends Poliform’s legacy with quiet confidence: a thoughtful addition shaped by the needs of today and guided by the principles of timeless design.