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Project Project’s New Collingwood Showroom
Project Project’s new showroom in Melbourne’s Collingwood is a showcase of local and international talent, with a sharp focus on craftsmanship and delivering transparency to buyers.
At Project Project’s Collingwood showroom, the spotlight is directed on the work of prestige furniture makers from around the world, including B Corp-certified Canadian homewares company Fable. Project Project is dedicated to showcasing some of the globe’s most interesting designers, while empowering buyers with information that allows them to trace the origins and sustainability of their pieces.
“We believe the Australian design community and consumers have a right to know exactly where every component of their furniture purchase comes from – no questions asked,” says Harry Ashton, who co-founded Project Project with Alex Hanna. To facilitate that knowledge, the company has developed a Supply Transparency Charter, whereby every brand and product it stocks must adhere to these standards. “We owe it to the planet and to our communities to do what is right not just what is profitable,” says Ashton.
The new space showcases brands with a dedication to traditional craftsmanship but that also weave innovation into their products. Emblematic of this is the String System, a timeless modular design icon that has offered flexibility and longevity since it was created by Swedish designer and architect Nils Strinning in 1949. Project Project offers the original storage system in an array of configurations and finishes, as well as a series of designs that have built on the original, including desktops.
Project Project is also exclusively launching a range of international brands into Australia. These include Collect Studio, which works with craftspeople from the USA, Hong Kong, Barcelona and London to develop minimalist, functional collections built from local timbers; its pieces are made to order in an effort to reduce waste and the brand’s footprint. Grythyttan Stålmöbler is another. For 130 years, the heritage Swedish maker has crafted outdoor furniture that leans on the clean lines and simplicity of Scandinavian design.
Despite its international scope, the showroom features a regularly rotating cast of Australian designers, highlighting the diversity and creativity of local makers, including the sustainable linen and homeware ranges of Hanna Home.
Collect Studio works with craftspeople from the USA, Hong Kong, Barcelona and London to develop minimalist, functional collections built from local timbers.
Not only does the showroom act as a retailer – it’s also a space for makers to gather and communicate about design trends and sustainability issues. “We see it as a place where design dreams come to life, as well as being a hub for honest conversations about creating a more accountable industry,” says Hanna.
