Perfection in Simplicity – Stylecraft Helps Launch the New Rolls-Royce Ghost
Sydney, NSW, Australia

Words James Lyall Smith

Stylecraft recently collaborated on the Australian launch of the new Rolls-Royce Ghost, providing a number of local and international furniture pieces for the week-long celebration of quality and considered design.

As a brand focused on innovative Australian and international design, Stylecraft was the natural choice to help launch the most technologically advanced Rolls-Royce in the 116-year history of the world- renowned motoring company.

The New Ghost reflects a minimalist design philosophy that represents a transformative achievement in the storied history of the company.

The New Ghost reflects a minimalist design philosophy that represents a transformative achievement in the storied history of the company. Each and every element found within the 5,546mm frame exemplifies modern design and engineering, working in tandem to create something truly out of the ordinary. This landmark launch called for an event that reflected the ‘Post Opulent’ design philosophy integral to the overall design of the car. In the rejection of superficial expressions of opulence, the design ethos instead embraces the elegance of simplicity and restraint.

Working with this design approach, Stylecraft partnered with Dec PR and Nicole Eacott Consulting on the weeklong exclusive media event that took place at the Harvey House Gallery and Sculpture Park in Terrey Hills. Armchairs and side tables by Stylecraft’s local and international brands were selected for the media room in the interior of Harvey House.

In particular, the Polygon Armchair by Prostoria featured prominently throughout the media room of the home.

Elevating the event, armchairs and side tables by Stylecraft’s local and international brands were selected for the media room in the interior of Harvey House.

Stylecraft provided Hoshi armchairs by SKEEHAN, Libera armchairs by Stua and Polygon armchairs by Prostoria paired with Mo side tables by Ritzwell, Cosse coffee table by Sipa, Dizzie tables by Arper and Monk side tables by Prostoria to complement the Harvey House interior spaces and help promote the incredible design on display. In particular, the Polygon Armchair by Prostoria featured prominently throughout the media room of Harvey House. This classic armchair offered changing perspectives through geometric shapes incorporated into its familiar yet contemporary design, allowing guests to relax comfortably as they were treated to the engaging story behind the Rolls-Royce Ghost.

In rising to the challenge of collaborating on an event that signalled the launch of the most technologically advanced Rolls-Royce ever created, Stylecraft was able to provide a platform for some of their Australian and international design icons to help promote another future icon of design and engineering, the New Ghost.

Stylecraft were able to provide a platform for some of their Australian and international design icons to help promote another future icon of design and engineering, the New Ghost.

Published 15 December, 2020
Photography  Camber Collective
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