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Thankyou’s Ethos Continues to Pay Dividends – For Consumers and Charities
Thankyou’s personal-care products might have undergone a chic new rebrand but the social enterprise’s ethos remains unchanged – helping to end global poverty.
Thankyou began with a simple aim: to create a sustainable, natural and world-class personal-care product that would allow consumers to help change the world. From a humble bar of soap, the Australian social enterprise’s decade-and-a-half evolution to become a purveyor of top-selling premium hand and body washes has been a phenomenal story success. Thankyou has reinvented personal-care product design in supermarket aisles and boutique spaces, and raised almost $20 million for its charity partners in the process.
Rooted in a philanthropic and sustainability philosophy, the company’s recent rebranding now offers a premium glass and aluminium forever bottle designed to be refilled, alongside its everyday range of hand washes, body washes and sanitisers, mixing beauty with enduring good. Daniel Flynn, who founded Thankyou in 2008 with Justine Flynn (then his girlfriend, now his wife) and Jarryd Burns, believes the rebranding – by Melbourne industrial design studio Per Capita and NZ branding agency Marx Design – gives Australians access to a beautifully designed product at an affordable price.
“In a sea of amber bottles, we wanted to offer a unique, design-led product that was still timeless and wouldn’t date quickly … both for consumers shopping the grocery aisles and for those wanting a more premium alternative,” says Flynn. The iconic new range comes with a fitting catchphrase: Ends extreme poverty and boring bathroom decor.
Upping the game on stand-out bathroom aesthetics, Thankyou’s forever bottle, made from 100 per cent recycled materials, comes in clear glass, charcoal glass and frosted glass, and white and black aluminium. Each vessel is a sculptural piece, paring back colour to emphasise materiality, with a precisely engineered pump mechanism.
Reimagined they might be, but Thankyou’s personal-care and cleaning products – which include deodorants and a hand sanitiser – still have the same mission: to boost consumers’ ability to effect positive action in enduring and practical ways. “For the everyday person, changing the world can feel like a big, overwhelming concept,” says Flynn. “But what if you could change the world through simply changing the products you buy in your weekly shop? That’s what Thankyou is all about.
“The reason we first began, and the reason we’re still here, is to make a significant contribution to ending extreme poverty. And our personal-care range has played a big role in that. To date, we’ve raised more than $18.55 million for our impact partners around the globe.”
Thankyou’s good-for-good philosophy also means high-quality, skin-gentle and planet-friendly ingredients. Products such as the Botanical Lemon Myrtle & Oat Milk Hand Wash, Botanical Geranium, Rose & Wood Body Wash and Botanical Sweet Orange & Almond Hand Wash are all vegan, Australian-made and cruelty-, EDTA-, paraben- and sulphate-free and are available online as well as at selected supermarkets and chemists.
“We believe our products need to be inherently good. Good for the people that buy them, good for the planet and good for all of humanity.”
“This is something that we haven’t compromised on from day one. It’s more expensive to make products with better, less harmful ingredients – that’s the reality. But we believe our products need to be inherently good. Good for the people that buy them, good for the planet and good for all of humanity.”
