Softness Underfoot – The Coast Collection by Hali and Jason Grant

The Coast collection is the collaborative work of online rug store Hali and Australian creative Jason Grant. Comprised of 100 per cent recycled materials, the collection reflects a patented blend of quality construction and soulful character.

Established in 1979, Hali has been enlivening Australian homes for over 40 years. The multigenerational business encapsulates an efficient process of sourcing handmade rugs with seven showrooms across the globe. Underpinning the Hali operation is an understanding of the artistry involved in the creation of rugs, as well as the belief that any home can be warmed by a comforting layer of craft.

An elevated contribution to both indoor and outdoor living environments, the collection speaks to the relaxed, natural and quintessentially Australian lifestyle.

Coast – one Hali’s modern rug collections – is defined by the sensation of softness underfoot. Handwoven from fibres made of recycled plastic bottles found in river systems, scrap heaps and skips, the range testifies to the ethical character of the brand and represents innovation in the realm of sustainability. The collection serves to invigorate the design industry by proposing the gentle texture of wool with a plastic composition. An elevated contribution to both indoor and outdoor living environments, the collection speaks to the relaxed, natural and quintessentially Australian lifestyle.

Inspired by Scandinavian design, Coast is a flatweave range celebrating a causal and calm aesthetic. A natural colour palette evokes images of the sea, shore and populating trees. Emerging from an ancient crafting tradition, the rugs are coloured using natural dyes, lemon and sunlight. Each Coast design is also reversible, providing a level of functionality that complements the twenty-first century home.

Coast – one Hali’s modern rug collections – is defined by the sensation of softness underfoot.

A well-considered collection, Coast experiments with the use of plastic fibres. Achieving an environmental agenda whilst propelling forward the qualities of style and comfort, Hali raises the standard for handcrafted rugs.