The new Pure Interiors showroom in Melbourne welcomes visitors into a fittingly luxurious environment. Reflecting the pride Pure Interiors takes in offering exceptional service, the showroom is proposed as the ideal space in which to experience the brand and its unique collection of premium Italian interiors solutions.
With over 30 years of experience in European interior design, Pure Interiors is a family business built on a firm foundation of knowledge. With a focus on developing harmonious relationships between products and people, the curated collection from brands such as Arclinea, Antonio Lupi, LEMA and Porada is revered by those familiar with the language of high-end interior design. As a consultancy, in addition to working with architects and designers, Pure Interiors also accepts direct responsibility for client projects across the world, further ensuring well-finished outcomes that reflect a considered approach. The process of selecting partner brands is rigorous, with the eventual unions capturing some of the finest work in Europe – furniture with dignified forms, kitchens that can complement any lifestyle and bold imagery printed on wallpaper. As such, strengthened by its exclusive partnerships, Pure Interiors is able to connect the Australian design industry to the most inspiring contemporary innovations from overseas.
Enveloping visitors in a sense of luxury and warmth, the Pure Interiors Melbourne showroom, constructed by DuoBuilt, continues the theme of the Sydney iteration. An architectural palette of stone and glass forms a sophisticated backdrop to freestanding objects, such as the Francis Table by Rimadesio, a contemporary interpretation of ancient refectory tables, and Oreste by Frigerio, a plush tailor-made sofa. Some rooms are framed by premium doors that control the passage of light whilst others are marked by internal architecture and subtle shifts in the decorative expression. Throughout the showroom, integrated lighting warms the recesses of storage solutions and other fixed amenities, inviting customers to explore the precise details of the space.
Refined and immersive, the Pure Interiors Melbourne showroom demonstrates premium Italian products in a luxury living environment. An authentic representation of the brands on offer, the space is a testament to the company values of balance, quality and care.