Celebrating a Design Legacy – 125 Year Milestone by Rogerseller

Words by Rose Onans
Photography by Ross Tonkin, Haydn Cattach, Jeremy Wright, Claybrook, Falper & Fantini

Heralding a legacy of design engagement, development and innovation, Rogerseller celebrates 125 years working with and assisting architects, designers and developers.

Achieving an incredible milestone, Rogerseller celebrates 125 years of design in 2020. The anniversary signifies the brand’s strong and enduring presence within the design community and its integral evolution over that time. Since opening in 1895 in Melbourne, Rogerseller has seen its trajectory evolve and develop, both responding to and shaping the architectural and design landscape. Establishing itself as a passionate conduit between designers, architects and developers, Rogerseller has built trusted partnerships with innovative and design-led European brands to bring to the Australian design market. This engagement is a complement to the in-house By Rogerseller collections, through which the Rogerseller design team applies their years of honed knowledge and design experience to create innovative and elegant bathroom products.

Celebrating 125 years in business, over the month of February Rogerseller is having the company’s largest-ever sale with up to 80% off bathware products and specialised reductions on Valcucine kitchens.

At the core of Rogerseller’s ethos is a strong foundation built on the principles of luxury and timeless beauty, and the brand’s passion for quality and endurance is evident in their partnerships and overall continual development. The company’s clear emphasis on innovation, technology, sustainability and functionality as core pillars has meant every exclusive partner brand is also a reflection of these same values. The established exclusive partnerships with Catalano, Claybrook, Falper, Fantini and Valcucine have made Rogerseller an industry leader and go-to source for European fittings, fixtures, bathware and kitchens.

Achieving an incredible milestone, Rogerseller celebrates 125 years of design in 2020.

Meanwhile, the commitment to fostering relationships within the Australian design and architecture communities and creating space to listen to the growing and changing needs of these groups has been key to Rogerseller’s continual and progressive growth over this time. As a company aware of the busy and fast-paced nature of the industry, the emphasis has always been on ease and effectiveness of use, combined with the uncompromising approach that has come to define the brand.

The company’s clear emphasis on innovation, technology, sustainability and functionality as core pillars has meant every exclusive partner brand is also a reflection of these same values.

To mark the occasion of Rogerseller’s 125 years in business, a generous and extensive sale is running for the month of February across the Rogerseller online store and in showrooms across Melbourne, Sydney and Brisbane. The sale features up to 80% off bathware products, as well as specialised reductions on their Valcucine kitchens. Rogerseller’s legacy and 125 years of history will be celebrated throughout the month by the brand’s largest-ever sale. Visit Rogerseller to view the entire range of products on sale (terms and conditions apply).

At the core of Rogerseller’s ethos is a strong foundation built on the principles of luxury and timeless beauty.