![Book Flatlay Cover Front Transparent Trio[1]](https://d31dpzy4bseog7.cloudfront.net/media/2024/06/07080212/Book_Flatlay_Cover_Front_Transparent_Trio1.png)
Coming Home — Venroy’s New Bondi Flagship Store
Renowned Australian fashion brand Venroy has opened a sublimely minimalist flagship store in Sydney’s iconic Bondi Beach.
In the fast-paced world of fashion, image is everything. Beyond the fabrics, photoshoots and seasonal styles, a brand’s identity is created and solidified through its stores and locality. Representing a true full-circle moment, Australian fashion label Venroy has returned to its spiritual home of Bondi Beach in a new flagship store occupying a heritage-listed post office on Hall Street in the heart of the famed Sydney coastal suburb.
Perfectly encapsulating the understated style for which Venroy is known, the new flagship is minimalist, with clean lines and geometry shaping its interiors and forms. As is common in all Venroy stores, the new Bondi location evokes powerful connections to travel and exploration.
The brainchild of Venroy Founder Sean Venturi, and created in partnership with Sarah I’Anson Design Office, the store design references the island of Capri, whose classic Mediterranean lifestyle influences the brand’s ethos. Natural materials including limestone, cedar and neutral white plaster create a timeless interior palette that provides the perfect backdrop for the perpetually shifting, seasonal hues of Venroy’s vacation-inspired collections.
“The Venroy Bondi flagship is … the most complete expression of our brand. It’s a celebration of everything we love – holidays, travel, freedom, escapism.”
A series of Constructivist-style bespoke furniture pieces has been created by Sarah l’Anson to complement the elemental interior finishes. Crafted from Australian cedar, their linear forms in varying thicknesses slot together to form chairs, stools, a table and bench. Punctuating the calm neutrality of these natural materials are refined details and design accents such as a Vittorio Introini bookshelf, a custom brushed-aluminium table by Brud Studia, antique Roman ceramics and a Japanese ikebana wall vase.
Since the brand was founded in 2010, Venroy has created national and international stores and countless collections, launches and campaigns, all the while maintaining a deep-seated connection to its beachside birthplace. “As Venroy travels around the world, with stores from Sydney, Melbourne and Byron to Capri and Montauk, it feels like the right moment to revisit and expand our presence in Bondi Beach, the place where it all began,” says Sean. “The Venroy Bondi flagship is not only our biggest store to date, but also the most complete expression of our brand. It’s a celebration of everything we love at Venroy – holidays, travel, freedom, escapism – and we’re excited to open our doors as the Australian summer gets underway.”
With brand and location combining in perfect synergy, the new Bondi store – at 20 Hall Street – provides a sublimely minimalist backdrop for Venroy’s elevated lifestyle collections.
