Back to Beige – Vipp’s Latest Collection to Launch at Cult
Inviting the design community to consider its product heritage, Vipp launches its Back to Beige collection. A modern restoration of a classic colour choice, the new range of home accessories and bins is available exclusively through retailer Cult in Australia, New Zealand and Singapore.
In the realm of product manufacturing, Vipp is an atypical figure, having risen to prominence with the efficient design of its bins. The story of the company traces back to the small Danish town of Randers, where in 1939 Holger Nielsen created a bin for his wife’s hairdressing salon. The design was marked by the word ‘vipp’, a Danish word closely describing the sound of the bin lid in motion. As desire for the Vipp Pedal Bin increased across the interior space, the brand shot to the forefront of design consciousness, receiving international recognition. Today, the Vipp offering includes a complete range of furniture alongside the signature bins, with every product capturing a sense of craftmanship and functionality. The latest collection to launch – Back to Beige – extends the brand’s legacy, showcasing minimalistic products of superior quality.
Both the composition and colouring of Back to Beige reinforce the contemporary value of historical design. “If we go back to the beginning, everything was beige. It matched my mother’s hairdressing salon, for which it was originally made,” explains Jette Egelund, daughter of Holger Nielsen. As such, the modern-day interpretation and use of Holger beige is emotive, enabling users to engage with the personal, humble origins of the design. The colouring of Holger’s work in its later iterations was off-white, intended to match the walls of the practical environments into which the bin was placed, creating a sense of visual unity. From such analysis of the past, Back to Beige emerges as a response to the need for aesthetic cohesion in a contemporary setting.
Veering away from the monochromatic palette that has defined modern-day Vipp for decades, Back to Beige is infused with a warm, uplifting tone. The diverse collection includes five sizes of pedal bin, a soap dispenser, toothbrush holder, toilet brush and laundry basket, finished with a matte powder coating. Presenting beige-coloured products with a sandy tactility, the range is effortlessly complementary, aiding 21st-century designers in their bid to enhance the existing qualities of their work. As a reimagination of Holger’s original colour choice from 1939, the chosen beige points towards the novel idea of evolution in the midst of nostalgia. “The revival of Holger’s beige on classic Vipp products subscribes a warm and feminine sophistication to industrial materials,” notes interior designer Julie Cloos Mølsgaard.
Reflecting the elevated status of the Vipp offering, the brand is accessible exclusively through Cult. The representation speaks to the authentic, timeless quality of Vipp designs and secures the brand’s position among some of the most distinguished names in the industry.
