An Intimate Journey – Wineism Bar by Troupe Studio

Words by Aimee O’Keefe
Architecture by Troupe Studio
Photography by Toby Scott
Build by Liz Trinkle
Interior Design by Troupe Studio
Styling by Liz Trinkle
Development by Albion Fine Trades
Interior Design by Liz Trinkle
Joinery by Arete Joinery
Branding by Anna Topalidou
Furniture by Coco Republic
Furniture by Pottery Barn
Furniture by Living By Design

A thoughtfully curated wine concept, Wineism offers a holistic destination and experience hosted by a friendly neighbourhood sommelier. Troupe Studio has designed a warm space that elegantly showcases a curation of local and international winemakers, encouraging visitors to connect with and immerse themselves in the wine journey offered by Wineism.

The former diesel machine shop, nestled within a converted industrial precinct in an inner-northern suburb of Brisbane, has been transformed into an innovative concept combining a wine shop and tasting lounge. Wineism is a pioneering company in the wine industry, curating a deliberate mediation between luxurious and purposeful design and the world of wine. This sentiment reveals itself in Troupe’s imagining of the space.

The interiors are alluring – grounded in a sophisticated, dark and moody palette with black metal-trimmed fixtures.

Founded on a desire to welcome both connoisseurs and the curious to taste exceptional wine and learn from experts – including head sommelier Ian Trinkle – Wineism blends elegant design, the intricacies of winemaking and the comfort of a home experience through seamless wine subscription services. Wineism also has a dedicated classroom and function space – the Albarium Room – hosting tutored tastings, seasonal releases, spotlight tastings and masterclasses.

The interiors are alluring – grounded in a sophisticated, dark and moody palette with black metal-trimmed fixtures. Charcoal-coloured walls are lined with refrigerated cabinets and open metal racks, and elegant high stools upholstered in black leather are positioned throughout. An expansive dark-tiled tasting bench provides a statement feature in the room, and floor-to-ceiling gauze drapes soften the space. The wine bar is equally captivating on a spatial level, conveying a feeling of intimacy and hospitality while still offering patrons multiple seating options.

An expansive dark-tiled tasting bench provides a statement feature in the room, and floor-to-ceiling gauze drapes soften the space.

The highly sophisticated, ambient interior design by Troupe creates an environment that takes visitors on an intimate journey. A place to connect, learn and enjoy wine, Wineism is not only an immersive venue but also a unique, memorable and all-encompassing experience.