125 Years of Design Innovation — Rogerseller

Words by Bronwyn Marshall
Styling by Behr & Co

With a legacy spanning 125 years, Rogerseller’s story is one of consistency and quality, grounded on an unfaltering design ethos. Acting as a unique conduit between the Australian and European markets, Rogerseller’s five exclusive partner brands each exemplifies a similarly uncompromising approach to design.

Led by an impassioned dedication to design, Rogerseller’s solid legacy within the Australian design market has been built on its core principles of delivering quality, consistency and innovation. Their continued collaboration, sourcing and partnerships with key European and local suppliers of high-quality architectural fixtures and fittings have enabled continued consistent growth. At the core of this growth is collaborations with industry leaders, both in quality of design and craft. Each a notable European designer and manufacturer, Rogerseller’s exclusive partners are Claybrook, Falper, Fantini, Catalano and Valcucine.

Harnessing the power of sustainability and recycling in design, Claybrook (renowned for stone baths and basins) offers its MarbleForm product, which sees a by-product of their mosaic tile business reused. Through complete ownership and control over their processes, they are able to ensure a consistency in quality as well. Together with their embedded chip technology, through which products can be authenticated, Claybrook’s hand-finishing sees the one individual artisan finalise their product. Similar in its commitment to sustainable practices, Falper’s bathroom furniture and complements focus on recycling and using timber finishes that are water-based, which sees an emphasis on real, natural materials. Through collaborations with designers, architects and artisans, each offering is uniquely made for their collection, utilising Ceramilux and Cristalplant technology that sees an engineered composite material of natural minerals and resin result in an engaging soft tactility of finish.

Fantini’s bathroom tapware is inspired by the essential element, water. Located in Lake Orta in Italy, Fantini’s passion for water is represented in its seventy years of family business heritage. The 100 Fontane: Fantini for Africa project is an extension of this, bringing clean water to 25,000 people in Masango, Burundi. Captivated by nature, the ambition of each piece is the result of unrelenting striving for the seemingly impossible. Meanwhile, Catalano’s automation facilities and their focus on energy efficiency allows for a superior finish, bringing together technology, precision and quality. Their Cataglaze+ antibacterial glazing technique kills 99.99% of bacteria, minimising maintenance and ensuring the durability of an untouched finish. With a quarter of their power being derived from solar, Catalano also maintains a closed-loop water recycling system to maintain control over the sustainability of their production.

Led by an impassioned dedication to design, Rogerseller’s solid legacy within the Australian design market has been built on its core principles of delivering quality, consistency and innovation.

Each with their own inimitable offering, the curation of bathroom and kitchen fixtures, finishes, basins and baths see even more industry-leading products filter through the Rogerseller portal. Valcucine kitchen cabinetry further adds to an increased emphasis and story of sustainability as focus, where a passion for conscious production is combined with technology and finish. Emphasised by extended research on ergonomics and design, integrated autonomy of use, mechanical movement and motion-sensors, the everyday experience is envisioned as being effortless as a result of design.

Each a notable European designer and manufacturer, Rogerseller’s exclusive partners are Claybrook, Falper, Fantini, Catalano and Valcucine.

Building on the strength of existing and new relationships between makers and suppliers, Rogerseller’s resulting curation of brands sees no compromise on integrity, optimising performance, timelessness and luxury to stand the test of the times.