Design-led Innovation – Double Rugs Introduces Australia’s First Machine Washable Rug
Double is a new Australian brand with a diverse collection of contemporary, machine-washable rugs. Each rug is designed to complement dynamic Australian lifestyles and equally diverse homes.
Since launching in December 2022, Double has yielded significant attention with its design-forward, mess-friendly ethos. By combining thoughtful designs with the company’s patented two-layer construction, Double creates rugs that are as durable and practical as they are aesthetically alluring.
Practicality is at the heart of everything Double does. By designing rugs that are durable and machine-washable, the brand ensures each rug withstands the test of time, life and mess. Each rug comes with two layers – hence the brand’s name. The innovative patent allows the base and a top layer to be peeled off and cleaned in the washing machine, whilst also being stain-resistant and remaining softly tactile underfoot.
Despite the practical nature of the collection, there have been no compromises made when it comes to the charisma and charm of each design. Each rug is created to elevate any space, whilst the variety of designs means there is a suitable match for every type of dwelling and personal style – from colourful to neutral, abstract to linear, as well as styles such as Persian, vintage, Moroccan, midcentury, bohemian, modern Australian and floral. Double’s first collection also comprises of a range of textures that have been thoughtfully considered to complement the modern Australian aesthetic. These textures include chenille, cotton pile, new jute, vegan shearling and highland, which is named after the highland cow and expresses the quintessential rural Australian, shag-like look and feel.
By seamlessly combining contemporary Australian design with easy care and durability, Double has created a collection of dynamic designs that focus on diversity and practicality. Having recently launched a program for design professionals, Double also provides industry access for design-forward, mess-friendly rug solutions.