Crafted with a Conscience – Made by Storey

As sustainability becomes all the more imperative, companies of every scale are increasingly considering their social and environmental bearing by looking to reduce or offset their carbon footprint and standing as advocates for community-led initiatives. Founded in 2015, engineered timber flooring specialist Made by Storey is committed to having a gentle yet meaningful impact on the earth and supporting wider activities that speak back to this ongoing mission.

“As a young company, we’re focused on creating conscious and considered environmentally sustainable outcomes in the projects we deliver and the practices we implement,” says Damir Dzuzdanovic, Co-Founder and Director at Made by Storey. From this, the company’s products and ethos are underpinned by an eco-conscious mindset. All Made by Storey timber is selected from premium French and European oak sourced from sustainable forests in Europe. Creating products with longevity front of mind is a key element of sustainable design and manufacturing. Made by Storey’s products directly support this philosophy. The boards are of the finest grade and, when paired with Made by Storey’s high standards across design, specification, installation and post-purchase care, the result is flooring that lasts.

Made by Storey has also partnered with Carbon Neutral in its Plant-a-Tree Program, which implements large-scale revegetation across two locations in Western Australia – the Yarra Yarra Biodiversity Corridor and the Wilyun Pools region – with the aim of restoring landscapes and reproducing natural ecosystems. Made by Storey’s partnership helps to fund this vital work, actively supporting Carbon Neutral’s commitment to protecting endangered plant and animal species and repairing the precious natural habitat of Australia. Put simply, for roughly every three dollars Made by Storey donates, a native Australian tree or shrub species is planted – it is a straightforward and effective equation and a worthwhile endeavour for the Made by Storey team.

As well as this, the company’s recent Sensitive Choice accreditation recognises its timber flooring as a safe option for those suffering from asthma and allergies. The low toxicity levels help to limit and alleviate symptoms caused by chemicals, smoke, dust, pollen and dust mites. Also, timber can help to improve indoor air quality by filtering the air and the hygroscopic effects can regulate humidity, mitigating the risk of a mould-prone environment.

Made by Storey’s pursuit to offer a premium product for life harmonises with the authentic goal to better the lives of its clients and care for the planet. Exploring its environmental and social impact is an ongoing enquiry – one that will continue to evolve with purpose.