Continuing Sustainable Ethos – Nudie Jeans Repair Store by X+O

Offering lifelong repairs for its products, Nudie Jeans’s sustainable ethos has been manifested through its new repair store. Using DESIGNER PLY® hoop pine plywood by ForestOne, X+O delivers a store that showcases how sustainable materials support responsible retailing.

Based in The Galeries, in Sydney’s CBD, the new Nudie Jeans Repair store continues the company’s ethos of creating clothing that will last a lifetime with minimal harm to the environment. Believing that a store is a physical manifestation of a company, X+O worked closely with Nudie Jeans to specify a sustainable and eco-conscious approach. Focused on providing customers with an easily accessible store where in-house repairs take place, X+O and Nudie Jeans’s collaborative effort encourages others to think sustainably and of how a store can set the tone for a company’s sustainable messaging.

“We needed to be very clever with storage solutions, so incorporating concealed storage was one of the ways in which we overcame that challenge,” says Rebecca Vulic, Founder and Director at X+O.

Facing the issue of small floor space, X+O has set out to encourage an effortless flow of movement when shopping. “We needed to be very clever with storage solutions, so incorporating concealed storage was one of the ways in which we overcame that challenge,” says Rebecca Vulic, Founder and Director at X+O. To answer this need, the designers employed the hoop pine plywood around the store between the women’s sections, fitting rooms and denim wall, where the plywood hides the much needed storage spaces. Pairing with the plywood and providing additional hanging and folding space, Winckelmans tiles are used to create durable nib walls and a central table. Furthermore, Rebecca explains that “the wood wool panels are made primarily from cement and wood, and they provide really amazing acoustic properties and anti-allergenic properties.”

Motivated to not only make as much use of the small retail space as they could, X+O also desired to create a sustainable workplace that aligned itself with Nudie Jeans’s ethos. Acknowledging ForestOne’s market leading sustainable forestry practices and its 140 years of experience, X+O specifically chose the hoop pine plywood by DESIGNER PLY® as it responded to the sustainable wishes of both the client and designer.

Motivated to not only make as much use of the small retail space as they could, X+O also desired to create a sustainable workplace that aligned itself with Nudie Jeans’s ethos.

“It’s been an eye-opening experience working with a sustainable timber supplier, the quality has been fantastic, and working with them has been fantastic,” says Bryce Alton, CEO at Nudie Jeans. Hoop pine plywood was specifically chosen as “a local species native to Australia, produced through sustainable forestry methods – and also being a low carbon product was really important,” Rebecca explains. As such, the product further emphasises Nudie Jeans’s belief in sustainable production methods. Additionally, as a renewable resource, DESIGNER PLY® brand plywood is long-lasting and resistant to damage in high-traffic areas.

With this new retail space, Nudie Jeans focuses on supplying a sustainable and eco-friendly environment for customers and staff. With the support of ForestOne, X+O delivers a store that exudes a warming and peaceful atmosphere.