Refined Hospitality – Super Egg by Genesin Studio

Words by Erin Crowden
Photography by Jonathan VDK
Interior Design by Genesin Studio
Furniture Design by Genesin Studio
Branding by Yada

Located on Rundle Mall in the bustling heart of Adelaide’s CBD, Super Egg by Genesin Studio offers an alternative to standard breakfast and lunch fare. Celebrating Korean-style street toast, the punchy graphics and utilitarian fit-out provide a statement backdrop to the key ingredient: the humble egg.

Approached through Adelaide Central Plaza, Super Egg beckons with its galvanised interior softly reflecting the glow of neon branding, drawing you in to explore its offerings. Sister to another Adelaide favourite, Ban Ban, Super Egg is the second collaboration between owner and designer creating an eatery with a notable identity. With its minimalist, brutalist feel, it is devoid of comforts usually instilled in long-stay dining, rather using form and mate-rial to encourage short exchanges and a quick dining experience. The menu is a balance of comfort and exploration, offering visitors gilgeori (Korean street toast), alongside coffee, juice and Ban Ban’s specialty, Korean fried chicken.

The eatery’s material palette is deliberately restrained, tough and almost clinical, working effortlessly across multiple surfaces.

The eatery’s material palette is deliberately restrained, tough and almost clinical, working effortlessly across multiple surfaces. On approach, a row of galvanised stools extend from a concrete bench to encourage pedestrian interaction, while overhead punctured galvanised panels form a backdrop for confident branding. Once inside, the main dining space is uniformly lit with repetitive galvanised lighting channels overhead, aligning crisply with joins inwall panels of the same material. The utilitarian placement of tables maintains visual connection throughout the space, defining a confident work and customer flow, maximising efficiency using a consistent language of signage interwoven with the design to direct a path through the space.

Concrete flooring wraps up columns and walls, forming a datum that slides behind projecting wall panelling to provide space for additional sources of diffused light. Concrete anchors the space, melding into legs of fixed tables, feeding into the brutalist palette and texturally contrasting smooth and reflective galvanised tabletops. Table heights vary across the space, deliberately higher to the edges and frontage to encourage movement, lower and more casual in the centre and inclusive of tables to suit diverse seating requirements. Loose furniture was selected to be hard-wearing and custom powder-coated to suit the palette. Warmth in material scan be found through the soft reflective glow from branding, along with speckled tobacco-coloured tiles to ordering counters, the furthest point from entry, placed as a backdrop and subtle reference to the feature ingredient, offsetting the otherwise minimal surfaces.

Concrete anchors the space, melding into legs of fixed tables, feeding into the brutalist palette and texturally contrasting smooth and reflective galvanised tabletops.

Bespoke and minimalistic detailing throughout the space allows a level of sophisticated refinement, beautifully executed and necessary to elevate the eatery, setting it apart from neighbouring food retailers. Super Egg is another testament to the proven partnership between owner and designer, creating personality-driven dining experiences in Adelaide’s CBD.