The Pursuit of Perfection with DOMO

Words by James Lyall Smith
Photography by Derek Swalwell, Dylan James and Martina Gemmola
The Pursuit of Perfection with DOMO Issue 03 Profile The Local Project

With an impressive portfolio of timeless and contemporary brands, furniture retailer DOMO has steadily developed one of Australia’s most comprehensive and luxurious collections of furniture.

For over 35 years, DOMO has stood for diversity and luxury in furniture design,both indoor and out. Key relationships with esteemed brands such as Ligne Roset, Wittmann, Sika Design and de Sede, alongside an exclusive in-house collection, allow DOMO to offer a wide selection of products across the market. What these brands have in common, however, is an unwavering commitment to practical design, quality craftsmanship and original vision.

The Pursuit of Perfection with DOMO Issue 03 Profile The Local Project
“DOMO only represents furniture brands that have a strong moral compass and that are doing their bit to make the world a better place,” she says.

Jane Novembre, marketing director at DOMO, explains this approach. “DOMO only represent furniture brands that have a strong moral compass and that are doing their bit to make the world a better place,” she says. For brands such as Sika Design, this emphasis on sustainability is embedded into the fabric of their DNA. As one of the world’s oldest producers of rattan furniture (a natural, renewable resource),the Danish furniture manufacturer is able to constantly optimise its production process and supply chain, in line with the UN’s international sustainable development goal number 12:Responsible Consumption and Production.

Key relationships with esteemed brands such as Ligne Roset, Wittmann, Sika Design and de Sede, alongside an exclusive in-house collection, allow DOMO to offer a wide selection of products across the market.

The Pursuit of Perfection with DOMO Issue 03 Profile The Local Project
For brands such as Sika Design, this emphasis on sustainability is embedded into the fabric of their DNA.

It is a sentiment shared across the stable of brands that DOMO exclusively represents in the Australian market. Swiss manufacturer de Sede, colloquially referred to as the Rolls-Royce of the furniture industry, produces sculptural and sophisticated leather furniture with modernist leanings. Today, the brand engages the services of a number of mastercraftsman throughout Switzerland who still hand stitch every piece of furniture to exceedingly strict standards. Ligne Roset, perhaps the most easily recognised brand in the DOMO line-up, also satisfies these requirements, while at the same time upholding the esteemed heritage of French artisanal manufacturing. Helmed by the fourth generation of the Roset family, today the company is best known for its inspired collaborations with like-minded designers, both emerging and established.

What these brands have in common, however, is an unwavering commitment to practical design, quality craftsmanship and original vision.

The Pursuit of Perfection with DOMO Issue 03 Profile The Local Project
It is a sentiment shared across the stable of brands that DOMO exclusively represents in the Australian market.

Associations with such storied furniture makers from around the world naturally inspires,and DOMO has drawn on this inspiration for the creation of an in-house range of furniture, homewares and lighting. Appealing to a range of aesthetics, the collections are aimed at an accessible price point and are hand selected by the team of DOMO interior designers and stylists to complement a classic or contemporary home.

Whether it be through its own manufacturing or the rich design pedigree of the European brands under its domain, looking ahead, DOMO is committed to the pursuit of perfection in helping people to live beautifully.